ActivTrak announced that it has received a strategic investment from Francisco Partners, a global investment firm known for its focus on technology businesses. The investment marks a significant milestone for the Austin-based company as it works to expand its position in the fast-growing workforce intelligence sector and strengthen initiatives across product development, go-to-market expansion, and enterprise partnerships.
ActivTrak provides a cloud-based workforce analytics platform that offers organizations comprehensive visibility into how work is done across teams. Its technology helps businesses analyze activity data to support improvements in productivity, engagement, and operational efficiency.
Customers depend on the platform to capture AI tool adoption trends, evaluate productivity and utilization patterns and pinpoint tasks suitable for automation while measuring the effectiveness of human AI collaboration. The company now supports more than 9,500 customers and one million users worldwide as demand for workforce intelligence accelerates across the enterprise market.
The partnership with Francisco Partners is expected to deepen ActivTrak’s ability to expand its product capabilities and scale its market presence. The investment adds to the continued support from Elsewhere Partners and Sapphire Ventures, both longstanding backers of the company.
Piper Sandler served as the exclusive financial advisor to ActivTrak, while Gunderson Dettmer acted as its legal advisor. Cahill Gordon & Reindel LLP advised Francisco Partners.
KEY QUOTES:
“This investment marks a pivotal moment in ActivTrak’s journey. As AI reshapes the workplace, organizations need objective data to understand its real impact on productivity, performance and capacity. ActivTrak provides that visibility – helping leaders balance human potential with the power of AI to drive meaningful outcomes. With Francisco Partners’ support and the continued backing of Elsewhere Partners and Sapphire Ventures, we’ll accelerate our enterprise growth and cement ActivTrak as the trusted source for workforce intelligence in the AI era.”
Heidi Farris, CEO
“We’re thrilled to partner with Heidi and the ActivTrak team. ActivTrak has built a unique and powerful platform supported by product leadership and an impressive and growing customer base – positioning the company to continue redefining how organizations manage productivity across their workforces. We look forward to helping ActivTrak scale its innovation and market reach.”
Peter Gingold, Managing Director, Francisco Partners
