ADA (The Data and AI Experience Company) announced it has completed its acquisition of Algonomy, a leader in agentic decisioning for retail. The deal strengthens ADA’s intelligent growth platform with AI decisioning technology.
The acquisition extends ADA’s reach to 34 combined markets across APAC, the US, MENA, and Europe. Algonomy, built on the legacy of Manthan and RichRelevance, is trusted by more than 400 leading brands globally for delivering autonomous, hyper-personalized customer experiences.
Together, ADA and Algonomy form a platform designed to understand customers and act on their behalf. Every customer signal runs through a shared data foundation, where AI agents drive real-time decisions on pricing, offers, products, and messaging, then deliver a personalized response across every touchpoint simultaneously.
After the acquisition, clients retain full access to Algonomy’s products, solutions, and teams while gaining broader capabilities from ADA. The combined business now operates under the ADA brand worldwide. ADA is headquartered in Singapore and Malaysia, with a 1,300-person team serving 1,500 clients across retail, CPG, financial services, and other industries. Algonomy has a global presence spanning more than 20 countries and has been recognized by industry analysts including IDC, Gartner, and Forrester.
KEY QUOTES:
We believe every customer touch point will be AI agent driven, and we are building the world’s most intelligent growth platform to power that world. With Algonomy, we add deep AI capabilities in personalization, merchandising and supply-chain intelligence, bringing us closer to our vision.
Srinivas Gattamneni, CEO of ADA
We started Algonomy twenty years ago on a single bet: that better decisions, made faster, would change what brands could do for the consumers of their products. Four hundred brands later, through several reinventions of this industry, the bet has held. ADA gives it a far bigger stage, and it comes at the precise moment decisioning stops advising and starts acting. I’ve never had appetite for watching a shift like this from the sidelines, and this is the one I am excited to help build, not just call.
Atul Jalan, CEO of Algonomy
