Adams Outdoor Advertising, the fourth largest out-of-home advertising operator in the U.S. and the largest privately owned, announced the acquisition of Wisconsin-based billboard company Cee Media. This strategic deal advances Adams’ presence across the Midwest and underscores its commitment to delivering unparalleled advertising solutions to businesses nationwide.
By tapping into Cee Media’s robust network of 100 billboards, Adams Outdoor Advertising significantly bolsters its footprint in central Wisconsin, expanding its reach beyond Madison. And this deal unlocks an enhanced portfolio of premium advertising locations, offering clients a dynamic mix of traditional static billboards and digital displays.
Adams Outdoor Advertising consistently pushed boundaries to redefine what’s possible in outdoor media. And the acquisition of Cee Media reinforces its position as an industry leader, delivering unmatched reach and innovative advertising options to its clients.
This milestone addresses Adams Outdoor Advertising’s forward-thinking growth strategy, ensuring advertisers gain access to a broader audience with cutting-edge solutions. And the transition promises to be seamless for Cee Media clients, who will benefit from the combined expertise, advanced technology, and innovative approach Adams brings.
KEY QUOTE:
“We are thrilled to welcome Cee Media to the Adams family. This acquisition not only solidifies our position as a market leader but also enhances our ability to connect brands with their audiences in impactful ways. Cee Media’s outstanding reputation and strong Wisconsin roots will elevate our offerings and open exciting new opportunities for all clients.”
– Andrea Hanson, General Manager of Adams Outdoor Advertising in Madison, WI
