Adclear has raised £2.1 million in new seed funding to accelerate the expansion of its AI-powered financial-marketing compliance platform, marking a significant milestone for the London-based regtech startup. The round was led by Outward VC, with participation from AFG Partners, Tenity, and angel investors, including Dan Cobley, former Managing Director of Google UK and founder of ClearScore, as well as Keith Grose, Managing Director at Coinbase UK, through the a16z Scout Fund and the Ventures Together community.
Founded to address the growing complexity surrounding financial promotion (FinProm) rules, Adclear utilizes artificial intelligence to analyze marketing content, including videos, digital ads, social media posts, emails, landing pages, and product interfaces. Its technology reviews these materials in real time and flags potential regulatory issues before content goes live. The platform also maintains automatic audit trails and can monitor content after publication, including campaigns produced by affiliates and influencers. Reports indicate that the platform cuts review times by as much as 88 percent compared to traditional manual workflows, a reduction that financial institutions see as increasingly valuable as regulators tighten oversight in the UK and globally.
The new funding will enable Adclear to expand its team, further develop its product roadmap, and increase its presence across Europe, North America, the APAC region, and the Middle East. The company already works with several regulated firms in the UK and plans to expand coverage to additional jurisdictions where financial marketing rules vary widely. With marketing teams facing intense pressure to produce content quickly while remaining fully compliant, demand for automated FinProm review technology continues to rise.
The seed round positions Adclear to compete in a market where compliance failures can lead to severe regulatory consequences, including fines and consumer-protection enforcement. As the financial services sector increasingly relies on digital channels, short-form media, and influencer-driven distribution, companies face more touchpoints that require compliance review. Adclear aims to become a full-lifecycle compliance solution, covering everything from pre-approval to ongoing monitoring.
The £2.1 million investment highlights growing investor interest in tools that blend AI and regulation, at a time when balancing marketing speed, accuracy, and oversight is becoming increasingly challenging. If Adclear can maintain high accuracy in its automated assessments and continue expanding into new markets, the company will be well-positioned to become a core compliance partner for banks, fintechs, and other regulated institutions worldwide.
