Addi, a leading financial technology company and commerce platform based in Colombia, has announced a significant expansion of its existing credit facility, securing an additional $50 million from Victory Park Capital. This investment marks a notable entry for funds managed by Neuberger into the Colombian credit market, as they are providing the incremental commitment within Victory Park’s facility. This new funding will further fuel Addi’s mission to revolutionize financial services in a country where cash still dominates transactions despite widespread mobile phone usage.
The company has demonstrated remarkable growth and financial health, reporting over $150 million in annualized revenue as of June 30th, 2025, and achieving its fourth consecutive profitable quarter. Over the past five years, Addi has consistently grown at an impressive rate of 100% year-over-year, solidifying its position as one of Latin America’s most trusted platforms for consumer financing.
Colombia stands out as one of Latin America’s most rapidly expanding economies over the last half-decade, driven significantly by its consumer base. The nation also boasts a high mobile phone saturation rate, with 78.3 million devices in use at the beginning of this year, equivalent to 147% of its population. However, despite the prevalence of technology and a thriving economy, more than 70% of financial transactions in Colombia are still conducted using cash. Since its establishment in 2018, Addi has diligently worked to close this technological gap in financial services, successfully building a thriving ecosystem that connects 2.5 million individuals with over 27,000 merchants who utilize its platform for transactions.
Beyond its strong consumer growth, Addi’s platform has attracted a diverse array of merchant partners, including globally recognized brands such as Apple, Adidas, and Movistar, alongside major national retailers like Alkosto and the prominent grocery chain Exito. These partnerships underscore the strength and reliability of Addi’s platform. Furthermore, Addi is deeply committed to supporting Colombia-based small and medium-sized businesses (SMBs), which represent more than 90% of its merchant base. By partnering with these businesses, Addi helps strengthen customer retention and drive revenue growth, contributing to the country’s overall economic development.
KEY QUOTES:
“Colombia has one of the most difficult and underserved credit markets in the world. This upsize underpins our consistent growth trajectory and the fact that we’re building a product with lasting impact and staying power. To supercharge our next chapter, we’re bringing in a new infusion of funding to help continue to drive our advancement, built in part through our industry-leading technology.”
Santiago Suarez, Co-founder and CEO of Addi
“Addi is building the kind of financial infrastructure Latin America has needed for quite some time. Their remarkable growth is a testament both to the team’s ability to scale sustainably by leveraging next-gen technology and clear product fit in a market where credit has historically been broken. We believe Addi is poised to redefine the economic opportunity for consumers and businesses across the region and are excited to extend this funding.”
Zhengyuan Lu, Managing Director at Neuberger
“We’ve been impressed with Addi’s execution, disciplined growth and ambition since we partnered with them last year. We’re thrilled to continue to support them alongside Neuberger.”
Kinan Hayani, Partner at Victory Park Capital
