Addi announced the close of its $85 million Series D equity financing round. The round was led by Citius and co-led by BTG Pactual. The financing included participation from GIC, Monashees, and others. The round marks BTG Pactual’s first Growth investment outside Brazil.
Addi said the financing underscores growing investor confidence in the company and Colombia’s financial services market.
Addi is a commerce and financial services platform in Colombia serving more than 3 million customers and over 39,000 merchants.
The company works with merchants ranging from small businesses to large brands.
Addi’s platform helps expand access to credit, improve the payment experience, and increase conversion rates.
The company said it has built an AI-first technology platform serving millions of Colombians and tens of thousands of merchants.
Addi has been profitable for two years and raised the Series D to accelerate growth and bring additional global partners to the company.
BTG Pactual’s Private Capital division co-led the round through its Growth Strategy, which focuses on high-growth companies across Latin America.
As part of the investment, Addi and BTG Pactual agreed to collaborate on strategic initiatives in the Colombian market.
Previous financing rounds included participation from GIC, Quona, Monashees, Union Square Ventures, Citius, and Andreessen Horowitz.
The Series D follows several recent milestones for Addi.
In April 2026, the company closed a $150 million structured credit facility led by J.P. Morgan.
Addi said the facility was the first warehouse financing structure J.P. Morgan arranged for a company in Colombia.
That transaction brought Addi’s total debt commitments to more than $680 million.
Addi also received authorization from the Superintendencia Financiera de Colombia to operate as a regulated entity, opening the door for deposit-taking activities.
Earlier this year, Fast Company named Addi one of the world’s three most innovative fintech companies.
Addi will use the Series D proceeds to continue growing its credit platform, strengthen its technology infrastructure, and expand its portfolio of financial products for consumers and merchants across Colombia.
The company was founded in 2018 by Santiago Suárez, Daniel Vallejo, and Elmer Ortega.
KEY QUOTES:
“Over the past seven years, we’ve built the leading financial and commerce platform in Colombia, creating an AI-first technology company that serves millions of Colombians and tens of thousands of merchants. While we’ve been profitable for two years, we decided to raise this round to accelerate our growth trajectory and bring world-class partners to the table.”
Santiago Suárez, CEO and Co-Founder of Addi
“We are proud to support Addi, one of the truly outstanding leaders in Latin America’s rapidly evolving financial infrastructure sector. We are humbled to be a significant investor and to help drive a massive transformation of Colombia’s financial and e-commerce landscape.”
Oleg Gordienko, Co-Founder and Partner of Citius
“We believe Colombia is undergoing a transformation in access to credit and financial services, much like the one Brazil experienced years ago. Addi is setting a new standard in this market by redefining the credit experience for both consumers and merchants through AI deployed at scale. This ability to reshape entire markets is exactly what we look for in our Growth investments.”
Gabriela Lima, Private Capital Director at BTG Pactual
