Adludio – a global AI-powered platform delivering attention-led and data-driven mobile advertising – announced it had secured a further £2 million investment from Mercia through its Northern Venture Capital Trust (VCT) Funds following an initial investment of £4 million in 2021.
This new funding round will enable Adludio to capitalize on more growth in the US and launch a new fully-automated version of its platform. Powered by AI and data science, this platform will offer marketers a one-stop shop for the automated design and delivery of ad campaigns that guarantee engagement.
Having produced advanced mobile creative for major brands like Ford, Land Rover Jaguar, Estée Lauder, Nike, Adidas, and Microsoft, this announcement will see Adludio help even more marketers win the battle for brand attention. Currently sharing its expertise and technology with the Interactive Advertising Bureau to develop this field, Adludio has been redefining attention as a metric for success.
Launched in 2015, the company now has a presence across 5 US cities – New York, Los Angeles, Chicago, Atlanta and Detroit – and also delivers services via resellers in Hong Kong and Singapore. Last year, Adludio achieved 50% growth in the US and, across the globe, has continued to increase its revenues.
Plus the company has also boosted its management team with a number of leading industry figures, including Ian Liddicoat as Chief Technology Officer and Dave Ramsay as Chief Product Officer. And the new version of Adludio’s platform, due to be launched in 2024, will fully automate many of its processes and offer customers a software-as-a-service (SaaS) product to manage their own campaigns.
This latest funding round comes as the adtech industry contends with continued economic uncertainty, the introduction of stricter privacy rules in many countries along with the declining use of cookies and aims to help Adludio consolidate its position at the forefront of the market.
KEY QUOTE:
“At a time when privacy regulation is increasingly limiting the use of personal data, our sophisticated and unique combination of creative, media and AI is leading brand performance on mobile. With this additional investment from Mercia, the next stage of our AI-led platform, offering fully-automated capabilities, will provide brands and agencies the chance to translate user attention into profit.”
- Paul Coggins, Adludio’s CEO
“With stricter privacy rules, relying on ‘cookies’ to deliver targeted advertising is no longer a viable option. Adludio combines strong creative campaigns with algorithms that optimize campaigns in real time to engage consumers without using personal data. This investment will enable it to continue its growth in the US and expand its client base with the launch of its new self-service platform.”
- Martijn Kleibergen, Non Executive Director of Adludio
