Admiral Group has reached an agreement to acquire Flock, a digital commercial fleet insurance provider known for its telemetry-based proposition, in a deal valuing Flock’s equity at £80 million. The deal remains subject to regulatory approval and is expected to be completed in the second quarter of 2026.
The acquisition builds on a partnership formed in 2024 between Admiral Pioneer, the Group’s venture-building arm, and Flock. The move supports Admiral’s strategy to expand its commercial motor presence while continuing to evolve its broader motor insurance proposition through data, technology, pricing, claims expertise, customer service, and risk management.
Flock has developed a digital platform powered by proprietary AI-driven risk models trained on hundreds of millions of miles of real-world driving data. Its technology is designed to reward commercial motor customers who demonstrate improved safety throughout the policy term. The company’s digital distribution model has enabled it to insure hundreds of connected vehicle fleets, delivering personalised, real-time safety guidance and recommendations based on live driving patterns.
Admiral’s UK Insurance business currently insures nearly 6 million motorists and has established a strong position in telematics-based products, including offerings that provide discounted premiums for safe driving and solutions that allow customers to share driving data directly from their vehicles.
Upon completion, Flock will become Admiral’s telemetry fleet insurance proposition. Its technology platform and team will form a core part of Admiral’s fleet insurance operations. Flock CEO Ed Leon Klinger will join the leadership team of Admiral Pioneer. The deal will be funded through existing resources and credit facilities, and the Group expects the impact on its solvency ratio at completion to be less than 10 points, keeping it well above target levels.
KEY QUOTES:
“Thirty years ago, Admiral started life as an entrepreneurial challenger, committed to using data and technology to deliver better prices and service for customers. Having partnered with Flock since 2024, we’ve seen first-hand how successfully they’ve applied a similar approach to the commercial motor insurance market. This acquisition will give us immediate access to a high-growth segment, proven technology and a scalable platform. We are looking forward to working with Ed, Antton and the team to deliver high-quality cover and service to both new and existing fleet customers, and safer roads.”
Emma Huntington, CEO Of Admiral Pioneer
“Our mission at Flock has always been to make the world quantifiably safer, with a belief that insurance should help reduce accidents, not just pay for claims. Over the last decade, we pioneered a dramatically different approach to the industry, using real-time data and AI to reward safer driving habits, and reduce fleet customers’ costs. I am incredibly proud of the Flock team for what they have achieved. This acquisition by Admiral is a momentous day for us. It brings together Admiral’s scale and expertise with our talented people and technology. I am so excited about what this transaction means for our customers, our employees, and the future of the sector.”
Ed Leon Klinger, CEO Of Flock
“The fleet industry has evolved rapidly in recent years, driven by the adoption of new technology. We have built a product that responds directly to the changing needs of fleet operators, and we have seen strong demand as we have expanded our offering to support a wider range of fleet types. This acquisition by Admiral brings together our technology with Admiral’s best-in-class service, enabling a stronger and broader proposition for fleets and brokers. We are excited about the journey ahead alongside Admiral, our broker partners, and fleet customers.”
Antton Peña, Founder Of Flock
