Adobe announced a strategic partnership with NVIDIA to accelerate AI-powered creation, production, and personalization, aiming to reshape creative and marketing workflows with next-generation generative AI technologies. The collaboration will center on advancing Adobe’s Firefly models, integrating NVIDIA’s accelerated computing and AI infrastructure, and developing new agentic workflows and 3D digital twin capabilities for enterprise use.
Through the partnership, Adobe will leverage NVIDIA’s computing stack, including CUDA-X and NeMo libraries, to build the next generation of Firefly foundational models. These models are designed to deliver greater precision, control, and scalability across creative and marketing pipelines, addressing the rising demand for high-quality content production.
The companies will also collaborate on agentic AI workflows, using NVIDIA’s Agent Toolkit and Nemotron models to enable autonomous, long-running systems capable of handling complex creative and marketing tasks. These workflows are expected to improve campaign speed, content generation, and production efficiency.
A key component of the partnership is the development of a cloud-native 3D digital twin solution for marketing. Built on NVIDIA Omniverse technologies, the platform will allow brands to create virtual replicas of physical products that serve as persistent digital identities. These digital twins will support use cases such as product visualization, immersive experiences, and automated content generation, including pack shots, lifestyle imagery, and virtual try-ons.
Adobe will also integrate NVIDIA’s AI infrastructure across its product ecosystem, including Acrobat, Photoshop, Premiere Pro, Frame.io, Firefly Foundry, GenStudio, and Adobe Experience Platform. Firefly Foundry, in particular, will incorporate NVIDIA technologies to enable enterprise-grade, commercially safe AI models trained on proprietary brand data, supporting large-scale content creation for media, entertainment, and marketing organizations.
Additional areas of collaboration include enhancing document intelligence in Adobe Acrobat with NVIDIA AI capabilities, accelerating cloud-based creative workflows in Frame.io, and developing a joint go-to-market strategy to expand enterprise adoption of AI-driven creative tools.
The partnership reflects a broader effort by both companies to unify creative software, generative AI, and high-performance computing, positioning their combined technologies as a foundation for the next generation of digital content creation and customer experience platforms.
KEY QUOTES:
“Content creation is exploding, and our partnership with NVIDIA is grounded in a shared vision to reinvent creative and marketing workflows with the power of AI. As AI transforms how marketing teams and media and entertainment studios work, Adobe and NVIDIA will bring together our Firefly models, CUDA libraries into our applications, 3D digital twins for marketing, and Agent Toolkit and Nemotron to our agentic frameworks to deliver high-quality, controllable and enterprise-grade AI workflows of the future.”
Shantanu Narayen, Chair And CEO, Adobe
“AI is giving every industry the ability to redefine what’s possible. For more than 20 years, NVIDIA and Adobe have partnered to push the boundaries of design and creativity. Today, we are taking that partnership to a new level — uniting our research and engineering teams to accelerate Adobe’s beloved applications with NVIDIA CUDA and jointly build state-of-the-art world foundation models that reimagine creativity and transform customer experiences.”
Jensen Huang, Founder And CEO, NVIDIA
