- Adobe recently announced it Anil Chakravarthy as executive vice president and general manager of its Digital Experience business
Adobe recently announced it has appointed Anil Chakravarthy as executive vice president and general manager of its Digital Experience business. Within this role, Chakravarthy is going to lead Adobe’s Digital Experience business and will report directly to Adobe president and CEO Shantanu Narayen.
For the experience economy, every business must be a digital business and Adobe Experience Cloud is the leader for powering digital businesses. And with solutions for data and insights, content and personalization, customer journey management, commerce and advertising, Adobe Experience Cloud is driving Customer Experience Management (CXM) across B2B and B2C for companies of every size.
The Adobe Experience Platform—which is the foundation of Adobe Experience Cloud — is the industry’s first purpose-built CXM platform thus enabling personalized customer experiences in real-time at scale. And by delivering generational technology platforms, launching innovative new services and introducing enhancements to its market-leading applications, Adobe Experience Cloud is targeting a market that Adobe estimates will be approximately $84 billion by 2022.
“We’re delighted to welcome Anil Chakravarthy to lead Adobe’s Digital Experience business. He’s a transformational leader with a track record of innovation and driving strong growth,” said Narayen. “Adobe is the clear leader in the exploding Customer Experience Management category, and I cannot think of a more exceptional and experienced candidate than Anil to drive Adobe’s Digital Experience business in 2020 and beyond.”
Chakravarthy is joining Adobe from Informatica, which is a global leader in enterprise cloud data management where he served as CEO since January 2016. And he joined Informatica in September 2013 as executive vice president and chief product officer, responsible for product development, product management and product marketing.
While under Chakravarthy’s leadership, Informatica successfully transitioned to a private company following a $5.3 billion buyout and delivered significant innovation to its thousands of customers across the globe. And Chakravarthy is known for driving Informatica’s move into cloud and subscription services.
“Digital transformation is well underway, and business leaders understand building an experience business is mission-critical to their growth. Demand for a new enterprise architecture has never been greater, and Adobe is the industry leader in delivering next-generation technology to power digital businesses,” added Chakravarthy. “I’m excited for the opportunity to join an exceptional team with market-leading technology to grow Adobe’s strong and loyal customer base.”
Prior to joining Informatica, Chakravarthy was executive vice president of Information Security at Symantec, responsible for overseeing engineering, product management and operations for an extensive product portfolio including Data Loss Prevention, E-Mail and Web Security (on-premise and cloud), Managed Services, Trust Services, and Authentication.
While at Symantec, Chakravarthy led multiple product groups including Endpoint Protection, Mobile Security and Management, Encryption, Storage and High-Availability and India Product Operations along with Enterprise Global Consulting from 2004 to 2013.
Before Symantec, Chakravarthy led product management for enterprise security services at VeriSign. And he began his career at McKinsey & Company where he rose to become the co-leader of the E-Business Practice in the Business Technology Office.
