- Adobe has announced that it is deepening its partnership with Microsoft to accelerate their digital transformation using Adobe Experience Cloud and Document Cloud
David Welch, Vice President & Solution Leader of Microsoft Solutions at Adobe, announced that Adobe and Microsoft are deepening their partnership to accelerate their digital transformation using Adobe Experience Cloud and Document Cloud. Specifically, Adobe is advanced the integration between Adobe Sign and Microsoft Office 365, Dynamics 365, and Azure in order to simplify how work gets done and help companies digitize their business.
Microsoft’s preferred e-signature solution across the company portfolio is Adobe Sign, including Microsoft 365 and Dynamics 365 — which has more than 180 million commercial active users, including Hitachi, State of Hawaii, and the Iowa State University Foundation. Now Adobe Sign integrates deeply with Microsoft SharePoint, Microsoft Dynamics 365 (e-signatures now work with Dynamics 365 Sales in additional languages), Microsoft PowerApps and Power Automate in the Government Community Cloud (GCC), Microsoft Teams, Microsoft Azure in Europe, and Microsoft Azure Active Directory.
Adobe and Microsoft have a long history of helping brands in delivering experiences that customers want across all touchpoints. For example, Adobe and Microsoft helped enterprises, including the Miami Heat, 24-Hour Fitness, and AAA Northeast create standout moments that are compelling and personal. Now Adobe and Microsoft are unveiling new integrations that cater to the connected consumer in new ways.
The new advancements include improved buyer journey orchestration, connecting CRM data with campaigns, account-based targeting and programmatic attribution, and Adobe on Azure. With the deep integration of Microsoft Dynamics 365 and Marketo Engage, the sales, marketing, and service teams are equipped with a complete set of capabilities to orchestrate personalized multi-channel marketing and sales campaigns and workflows. And revenue teams can take a proactive approach to buyer engagements by having access to real-time insights into buyer behavior thus providing a seamless buyer experience that leads to business growth.
By connecting CRM data with campaigns, brands can seamlessly send personalized messages to profiles in their CRM database and track marketing interaction history for determining the most relevant follow-up actions through a closed-loop integration between Adobe Campaign Standard and Microsoft Dynamics 365.
When it comes to account-based targeting and programmatic attribution, LinkedIn is crucial for the success of many B2B marketers. And through integration between Marketo Engage and LinkedIn, brands are able to reach specific audiences at every step of the buyer’s journey with relevant and targeted engagements. Plus marketers can pull granular data straight from LinkedIn thus avoiding the often-complex CRM campaign architecting to gain access to necessary analytics. As a result, brands can also prove the impact of LinkedIn ads against other channels with multi-touch attribution, coupled with revenue-based insights to improve marketing performance.
Adobe Experience Platform enables brands to fully understand customers and deliver business value central to customer needs. As it is built on Microsoft Azure, brands can generate new actionable insights to transform their business, which takes advantage of the Azure Data Lake. Adobe Experience Manager utilizes Microsoft Azure for Adobe Managed Services. And Magento Commerce will be available on Microsoft Azure next year so it gives Magento merchants the ability to deploy innovations seamlessly without the day-to-day management of their infrastructure.
