Adobe To Partner With Microsoft-Accenture Joint Venture Avanade

By Noah Long ● Jul 20, 2019
  • Adobe announced it is partnering with Avanade, the joint venture between Microsoft and Accenture
  • And Avanade will be launching an Adobe practice

Recently, Adobe announced it is partnering with Avanade — which is a joint venture between Microsoft and Accenture. As part of the partnership, Avanade is going to launch an Adobe practice. 

IT consulting company Avanade operates as a subsidiary of Accenture and it was founded as a joint venture with Microsoft back in 2000. Last year, Microsoft said it was partnering with Accenture and Avanade for building custom AI services for various industries.

Jay Dettling — the VP of the global partner team at Adobe — pointed out that this partnership will help their mutual customers “rapidly, develop, implement, and derive value from Adobe and Microsoft’s digital business solutions.” And Avanade will deliver Adobe and Microsoft’s end-to-end marketing, sales, and service solutions to customers such as the integration of Adobe Experience Manager and Microsoft Dynamics 365 and the integration of Adobe Campaign for experience delivery and Microsoft Dynamics 365 to create a single view of the customer that can be used to personalize 1:1 experiences across touchpoints.

“Avanade is the market leader for Dynamics 365 solutions, recognized for 11 consecutive years as our Alliance SI Partner of the Year,” said Gavriella Schuster — who is the head of the global Microsoft One Commercial Partner Team and all Partner Channels. “The combination of Microsoft solutions, Adobe products, and Avanade, will help organizations transform their businesses and deliver the personalized, exceptional experiences that our customers expect.”

Avanade is Microsoft’s largest system integrator and it operates in close alliance with Accenture Interactive, which is Adobe’s 2018 Global Digital Experience Solution Partner of the Year. And it is recognized as a leader in helping business’ invest in new technologies as it has been named Microsoft Alliance Partner of the Year 14 times.

“The partnership with Adobe and Microsoft puts us in an excellent position to help our clients create hyper-relevant, future-ready experiences at scale,” added Pamela Maynard — President, Product and Innovation, Avanade.  “Recognized alongside Accenture as Microsoft’s 2019 Digital Transformation Partner of the Year, our focus on human-centered experiences, through our Digital Studios, will bridge the gap between Dynamics 365 and Adobe to help our clients build best of breed marketing and sales solutions.”