AdPipe, a rapidly growing AI-powered video platform, has announced the close of a $12 million Series A funding round aimed at helping enterprise brands scale authentic video content. The round was led by LGVP, with participation from notable investors including Emery Wells, founder of Frame.io, Atlanta Ventures, Tom Noonan, Engage VC, and other leaders in SaaS, enterprise AI, and video innovation.
Founded by filmmakers who witnessed firsthand the value of footage that goes unused, AdPipe is addressing a significant inefficiency in the enterprise video market. Despite projections that the market will reach $48 billion by 2030, most captured footage remains dormant. AdPipe’s platform transforms these underutilized video libraries into brand-compliant, personalized content pipelines, enabling companies to produce high-performing video at scale.
The platform has already delivered measurable results for clients across various industries, including healthcare, hospitality, and manufacturing. Customers have reported an 88% reduction in cost per video, a tenfold increase in output, and up to 600% improvement in conversion rates. Video utilization has also surged, with more than 80% of footage now being repurposed effectively.
AdPipe’s technology enables brands to personalize and localize content for specific audiences, fill both organic and paid channels with optimized video, and democratize access to brand-safe video creation across departments. The company’s approach combines creativity with automation, addressing long-standing challenges related to speed-to-market and personalization.
With the new funding, AdPipe plans to accelerate its AI innovation, expand its engineering and go-to-market teams, and open a new headquarters in South Downtown Atlanta. The company will also showcase its next wave of capabilities at the Modular AI Summit on October 22, 2025, featuring speakers such as Casey Neistat, Andrew Huberman, and executives from UPS and other prominent global brands.
AdPipe is positioning itself as a foundational tool for enterprise content workflows, with investors predicting that no global brand will operate without a platform like it in the near future. As video continues to dominate digital engagement, AdPipe’s blend of authenticity and automation may well define the next era of enterprise storytelling.
KEY QUOTES:
“In five years, no global brand will operate its content workflows without a platform like AdPipe. The team has solved the speed-to-market and personalization challenges that have held enterprise video back for decades.”
Itai Tsiddon, LGVP, Co-Founder of Lightricks
“AdPipe is unlocking a new era of enterprise video by marrying creativity with automation. Their approach makes video scalable without losing authenticity.”
Emery Wells, Founder of Frame.io
