Advisor.com has secured $9 million in seed funding, a significant milestone that will accelerate its growth trajectory and enhance its innovative AI-driven financial advisor marketplace. This funding round was spearheaded by Walkabout Ventures, a prominent player in the venture capital space, with notable participation from Jim Brown, the esteemed founder of Long Ridge Private Equity Partners.
The strategic investment from these influential backers will enable the company to extend its reach to a broader audience of underserved investors, particularly those with investable assets under $500,000—a demographic that traditional financial services providers frequently overlook.
The platform offered by Advisor.com is designed to revolutionize the way individuals access financial advice by utilizing advanced AI technology to match users with fiduciary financial advisors who align with their specific goals, preferences, and financial profiles.
This matching process is backed by a rigorous vetting procedure that meticulously evaluates advisors based on their regulatory history, assets under management, client ratios, and third-party reviews, ensuring that only the most qualified professionals are included in the network. The platform already boasts an impressive roster of major firms, including Creative Planning, Edelman Financial Engines, Empower, Fisher Investments, Pure, and Vanguard, further solidifying its reputation as a leading marketplace for financial advisory services.
In addition to its core marketplace, Advisor.com also operates Advisor Wealth Management (AWM). This registered investment advisor seamlessly combines cutting-edge AI technology with the expertise of human advisors to bridge the advice gap for households across the United States. This dual approach enables the company to provide a comprehensive suite of financial advisory services tailored to the diverse needs of its clients.
How the funding will be used: The influx of new funding will be strategically allocated to several key areas, including scaling customer acquisition efforts, enhancing the platform’s matching algorithms to improve accuracy and efficiency, and expanding the advisor network to include even more qualified professionals. Founder Hunter Stunzi, who brings notable experience from his previous venture SnapCap, which was successfully sold to LendingTree, is driven by a vision to make financial advice more accessible and personalized through a harmonious blend of technology and human insight.
KEY QUOTES:
“Advisor.com is delivering a vital solution, helping investors access trusted advice more efficiently in fast-moving markets, while enabling advisors to unlock organic growth through better-matched client connections.”
Josh Diamond, General Partner at Walkabout
“Investors want a digital solution with a distinctly human touch and this important investment gives us the fuel to accelerate our mission of connecting thoughtful investors with fiduciary financial advisors.”
Advisor.com Founder Hunter Stunzi
