Adyen announced it has entered into a definitive agreement to acquire the enterprise billing platform Orb for $335 million. The deal will be financed entirely with available cash resources, and Orb will operate as an indirect wholly owned subsidiary under an incubator model following the close.
Founded in 2021 and headquartered in San Francisco, Orb provides infrastructure that tracks real-time usage data and translates complex pricing agreements for enterprise customers. The company has raised $44 million in total funding and serves clients including Vercel, Glean, Replit, and Supabase.
The acquisition reflects the growing complexity of monetization and billing systems as AI adoption accelerates the shift toward usage-based pricing models. Adyen said billing has become a strategic entry point for digital businesses and that customers have increasingly sought deeper integration between billing and payments infrastructure.
Orb’s architecture stores full streams of usage events rather than aggregating data prematurely, allowing enterprises greater flexibility in pricing models, backtesting, and monetization strategies. Adyen plans to maintain Orb’s operational continuity during the initial integration phase while continuing to support multi-payment service provider environments. Over time, the company intends to converge billing and payments into a unified infrastructure platform.
Adyen said integrating Orb’s billing capabilities with its payments platform will create a feedback loop between billing data and transaction performance, helping merchants improve authorization rates, reduce fraud, and optimize revenue decisions.
The company expects to acquire Orb and Talon.One to contribute approximately one percentage point to net revenue growth in 2026, while also resulting in a one percentage point margin dilution, including one-time transaction costs. Both transactions are expected to close on July 1, 2026, subject to regulatory approvals and customary conditions.
Wilson Sonsini Goodrich & Rosati served as legal counsel to Adyen, while KPMG Advisory acted as financial due diligence advisor. Goodwin Procter served as legal counsel to Orb, and AXOM Partners acted as exclusive financial advisor.
Adyen is a financial technology platform that provides payments capabilities, data-driven insights, and financial products to companies including Meta, Uber, H&M, eBay, and Microsoft. Orb provides pricing, billing, and revenue intelligence software for AI and SaaS companies.
KEY QUOTES:
“Our customers increasingly need infrastructure that can handle complex, high-volume usage models, particularly as AI reshapes how software is priced and consumed. The structural complexity of modern billing has become the kind of infrastructure problem Adyen is built to take on. Helping customers optimize beyond the transaction itself has been an important part of our long-term direction, and recent moves have expanded our role further into the enterprise monetization stack. Combining Orb’s billing product with Adyen’s payments platform closes the loop between what merchants charge and how those charges perform, enabling merchants to automate smarter revenue decisions in real time.”
Ingo Uytdehaage, Co-CEO of Adyen
“Standalone billing systems are fundamentally limited because they operate blind to transaction execution. We built our architecture to process complex consumption logic at the event level, giving merchants total flexibility over their pricing frameworks. By joining forces with Adyen, we can connect this ingestion layer directly to real-time financial health signals, closing the loop between billing logic and payment success.”
Alvaro Morales, CEO of Orb
