AFM Capital Partners To Invest In Bull’s Eye Brands (Smart Mouth Pizza)

By Amit Chowdhry • Jan 6, 2025

AFM Capital Partners – an operationally driven private investment firm specializing in control investments in middle-market companies – announced the acquisition of Bull’s Eye Brands (d/b/a Smart Mouth Pizza).

Smart Mouth is a leading branded food service program provider of restaurant-quality pizza to schools nationwide. And the company promotes healthy options, enhances student engagement, and improves schools’ return on investment while feeding more kids.

By combining high-quality ingredients with creative input from schools and an array of complementary toppings, Smart Mouth offers endless pizza combinations tailored to meet diverse tastes.

KEY QUOTES:

“AFM Capital is an ideal partner as we embark on the next chapter of our growth journey. Over the years, we have significantly expanded our capabilities and product offerings to better serve the K-12 education market. We are confident that this collaboration will position us to become the leading player in our industry. Our commitment to exceptional customer service, continuous improvement, and employee development has been key to our success so far and will continue to shape our future.”

– Tom Willingham, CEO of Smart Mouth

“We are thrilled to partner with AFM Capital, whose expertise and resources will enable us to accelerate our growth and enhance the value we deliver to our customers. This collaboration aligns perfectly with our mission to innovate and expand our impact within the K-12 education market. Together, we will build on the strong foundation we’ve established and continue to set new standards for excellence in our industry.”

– Seth Salzman, President of Smart Mouth

“Smart Mouth boasts a highly skilled and experienced management team, coupled with a strong, customer-focused culture. The company has demonstrated impressive growth over the past several years, and we are thrilled about the tremendous opportunities ahead. With a solid foundation of client relationships built over the last two decades, Smart Mouth is well-positioned for continued expansion. We see immense potential for the business and are committed to leveraging our expertise to enhance its competitive edge, broaden its product offerings, and drive further growth and market success.”

– Mark McTigue, President & Founding Partner of AFM Capital