Afresh Technologies said it has appointed food technology executive Adam Litle as chief revenue officer as the company looks to accelerate adoption of its AI platform across grocery merchandising, operations, and supply chain teams following a year of rapid growth.
Afresh said it recorded more than 70% year-over-year topline growth in its latest year and that its platform is now used across more than 12,000 grocery departments in North America. The company said momentum has been driven by continued expansion with major U.S. retailers including Albertsons, Wakefern, and Meijer, alongside new product introductions aimed at helping grocers plan, buy, and manage fresh food categories more effectively.
The company said it launched multiple products in 2025, including Production Planning, Period Ending Inventory, Fresh Buying, and a major upgrade to its flagship Fresh Replenishment solution. Afresh said it is scaling to support continued expansion in the U.S. and internationally as more teams rely on its platform to run produce, meat, seafood, deli, and baked goods operations.
Litle most recently served as CEO of Sound Agriculture and previously was chief revenue officer at Granular, where he helped grow the business from inception through its acquisition by Corteva. Earlier, he led sales at Monetate, launching AI-driven personalization solutions for retail e-commerce. Afresh said Litle will lead go-to-market strategy as the company broadens the ways grocery organizations use AI to improve ordering, inventory, and operational decision-making while reducing food waste.
KEY QUOTES:
“What stood out to me about Afresh wasn’t just its leadership in fresh—it was the potential for it to expand its AI platform to all aspects of the food supply chain. The company was built to tackle the staggering reality that 30-40% of global food production is wasted. Afresh applies cutting-edge AI to manage thousands of variables that impact buying, ordering, and inventory decisions for produce, meat, seafood, deli, and baked goods. The opportunity for Afresh’s technology to help optimize decisions across grocery and food distribution, all the way back to the farm, is massive.”
Adam Litle, Chief Revenue Officer, Afresh
“Afresh is at a pivotal moment as grocery teams face more volatility—and pressure to get decisions right—than ever before. Adam has spent his career helping food and agtech companies turn complex technology into real customer value. His experience scaling organizations in dynamic environments will be critical as we build on our momentum and expand Afresh’s impact across the industry.”
Matt Schwartz, CEO and Co-Founder, Afresh
