After.com, a platform that helps families navigate end-of-life services without needing to step inside a funeral home, announced it has raised $10 million for its Series A funding round led by HIPstr (the early-stage investment arm of HighPost Capital). After.com plans to use the proceeds to enter new markets, add talent throughout the organization, and further enhance its marketing efforts to support both the pre-need and at-need business segments.
Launched in 2020, After.com provides an internet-focused experience that helps families pre-plan or arrange cremation and funeral services in minutes with simple and affordable pricing. The company’s goal is to help shift the power to families experiencing the loss of a loved one while also saving them time, money, and energy so they can focus on what matters most. After.com currently serves customers across Arizona, Southern California, Colorado, Oregon, Utah, and Washington.
KEY QUOTES:
“After.com was started with a simple premise: to provide families experiencing loss with the ability to focus on what matters most during their difficult moments—celebrating the life of a loved one. The current after life care industry is designed to add unnecessary costs, complexity, and stress, the exact opposite of what it should be. After.com’s technology-enabled platform has been developed and refined to allow those who are grieving to have an affordable, transparent, and seamless experience. We are proud to be working with the team at HIPstr, who shares our vision for what is possible and brings significant strategic capital and deep expertise in scaling consumer-focused companies.”
- Bryce Bunker, Co-Founder of After.com
“We are excited to make this investment with After.com, a business that operates with the utmost amount of respect and care for the families in its care while also saving them substantial time and money. We look forward to partnering with Bryce and the rest of his team to support the company’s growth objectives.”
- David Moross, Chairman and Chief Executive Officer of HighPost
