AgendaPro, a leader in software solutions for appointment-based service businesses across Latin America, has announced a $35 million investment led by Riverwood Capital, with participation from Kayyak Ventures. This funding will enable AgendaPro to expand its reach further and accelerate product development, empowering even more local service providers.
AgendaPro’s all-in-one platform streamlines core operations for small businesses, offering powerful tools to manage bookings, automate client communications, collect payments, and ensure compliance. Notably, AgendaPro is tailored to the unique regulatory needs of its markets, featuring e-invoicing integrations and commission calculations that comply with local laws.
Among its innovations is “Julia,” an AI-powered virtual receptionist. Julia enables instant customer responses, handles scheduling outside of business hours, and delivers a seamless, always-available client experience. These embedded AI and automation features are especially valuable for small teams, helping them reduce administrative tasks, minimize no-shows, and increase their revenue.
The platform’s impact is evident: over 135,000 professionals from more than 20,000 businesses—including medical spas, salons, barbers, therapists, and clinics—have scheduled upwards of 100 million appointments through AgendaPro. On average, clients report an impressive 82% increase in revenue following implementation, demonstrating the software’s ability to drive growth.
Currently active in markets such as Chile, Mexico, Colombia, Peru, and Argentina, AgendaPro is poised for continued expansion. By offering a localized, easy-to-use, and scalable digital solution, AgendaPro empowers local service businesses to operate efficiently, retain clients, and focus on what matters most—delivering exceptional services.
KEY QUOTES:
“Running a small business is a constant juggling act, and the last thing owners need is fragmented tools or manual workarounds. AgendaPro is a single platform to manage it all, from appointments to payments to client engagement. It’s AI and software that helps them grow, serve more customers, and stay focused on what inspired them to launch their business in the first place.”
“We’re building software that’s not just critical to our customers but crafted in partnership with them. Expanding our Santiago and Mexico City teams is a major priority, and we look forward to welcoming more top engineers who want to build world-class software from Latin America.”
Julio Guzmán, Co-Founder & CEO of AgendaPro
“AgendaPro offers a complete and disruptive software solution to a segment of business owners that did not have access to bleeding edge technology. Julio and the AgendaPro team have created an affordable and modern product that is deeply embedded in the daily success of their clients, so they can increase revenues and focus on better serving their customers. We are excited to support AgendaPro as they supercharge local service businesses with digital tools and automation across Latin America.”
Francisco Alvarez-Demalde, Co-Founder and Managing Partner at Riverwood Capital
“AgendaPro’s strength lies in making complex everyday operations simple and increase productivity, designed around how service-centric businesses actually work. What’s most impressive is how deeply embedded the platform is in the local realities of its markets. That combination of technology with local relevance isn’t easy to replicate, and it’s a big reason why clients trust AgendaPro as the backbone of their business.”
Federico Storani, Executive Director at Riverwood Capital
