Agentio, an ad platform that scales, measures, and streamlines creator content advertising, announced it has raised a $12 million Series A led by Benchmark (investments include Cerebras, HeyGen, 11x, Fireworks AI, eBay, Instagram, Uber and Twitter), along with investments from existing investors Craft Ventures and AlleyCorp, and industry-leading marketing executives and creators.
Agentio’s ad platform utilizes proprietary AI technology to connect brands with leading creators seamlessly, enabling scalable, efficient ad buys on YouTube. This empowers innovative brands like DoorDash, Bombas, Mint Mobile, MasterClass, Mejuri, Notion, HelloFresh, and others to purchase creator ad read integrations from several YouTube creators, such as Nick DiGiovanni, Matty Matheson, Rhett & Link, and Chad Chad.
This funding raises the total capital to $16 million. And Agentio – which is profitable – will expand its brand and creator network, scale its platform capabilities, and introduce integrations with additional social channels beginning in 2025.
Agentio’s ad platform makes purchasing advertising integrations within creator content as simple as buying ads on Meta or Google, with end-to-end automation powered by its proprietary AI-powered matching, auto-bidding, and brand safety technology. And Agentio’s customers are seeing 4-15x better performance and return on ad spend (ROAS) through YouTube creator integrations compared to other social video channels.
Through Agentio’s capabilities, brands automate tedious workflows, transforming processes that once took weeks or months into minutes and effectively scaling paid media budgets. This innovation eliminates the manual processes and negotiations traditionally required to bring brand and creator partnerships to life, making it possible for marketers to focus on strategy and optimization.
Agentio provides a direct line to a network of top creators, empowering marketers to purchase ads that blend organically within creator content. The platform’s next-generation analytics allow advertisers to measure performance in real time, optimizing campaign strategies to maximize results. Agentio opens a new era of monetization for creators, providing them with an intuitive platform to manage ad slots and consolidate brand demand. Agentio creators and brands are closing mutually beneficial six-figure deals with a single click.
The Series A funding round will enhance the platform’s capabilities and expand offerings beyond YouTube to other major channels. Backed by a roster of investors—including Benchmark, Craft, and AlleyCorp, along with several advertising and marketing technology veterans—Agentio is transforming how brands connect with audiences through creator content. And its brand users can see over 1 billion YouTube ad views per month at any given time.
KEY QUOTES:
“We believe that the future of advertising is creator-led – creators authentically telling a brand’s story to their highly engaged audiences. On Agentio, brands can buy the most performant and efficient content – creator integrations – as easily as they buy Meta or Google ads. That’s the future of marketing. It’s not more banner, display, or skippable video ads. Until Agentio, this future hasn’t been possible. We’re excited to shift paid media budgets to creators for the first time – unlocking exponentially larger budgets than creators have historically tapped into.”
- Arthur Leopold, co-founder and CEO of Agentio
“We’ve only seen the tip of the iceberg in terms of the potential that Agentio can and will have on the advertising industry. Brands are working 10x as fast and seeing as much as 15x better return on ad spend by using Agentio. Offering more ad units on other social platforms will exponentially increase not just the creators we’re able to work with but the brands, and agencies, that can drive value using our platform.”
- Jonathan Meyers, co-founder and CTO of Agentio
“Agentio’s ad platform has unlocked a massive market thanks to its use of AI, creating a huge opportunity by increasing efficiency in a category overlooked by incumbents. Marketplace businesses can be tough to get right, but Arthur’s deep knowledge of the creator economy, and Jonathan’s experience building predictive advertising technology, have enabled them to solve the biggest pain points, and we’re already seeing the flywheel effect take off.”
- Sarah Tavel, General Partner at Benchmark and Agentio Board Member
