AI-Based Content Creation Company Simplified Raises $8.5 Million

By Annie Baker • Dec 22, 2021
  • Simplified — an AI-powered content creation and marketing platform — announced recently it raised an $8.5 million seed funding round. These are the details.

Simplified — an AI-powered content creation and marketing platform — announced recently it raised an $8.5 million seed funding round led by Craft Ventures with participation from Khosla Ventures and Wing Venture Capital participation.

This funding round included notable investors like Uncorrelated Ventures, 8-Bit Capital, Mads Johnsen (CPO, Calm), Manik Gupta (Corporate Vice President, Microsoft) Ankur Nagpal (Founder of Teachable, Vibe Capital).

The funding round will further Simplified’s mission of making content creation fast, automated, and affordable with more templates, one-click video tools, and no-code design features. And the funding will also amplify Simplified’s machine learning models, enhance the AI copywriting experience and expand support for languages like Spanish, German, Japanese, Korean, French, and Malay. In just 5 months, Simplified has also soared in popularity globally, surpassing 150,000 new users and generating 300 million words through its AI copywriting tool.

Simplified is one of the only design tools to use AI and machine learning to automate every aspect of the content creation process. For example, the app is able to automatically generate shareable content, complete with copy, images, layouts, and sizing, all created by the platform’s AI assistant. And the app’s additional benefit for marketers is its ability to rapidly scale one piece of content into thousands as their marketing needs grow. Plus the platform also has real-time collaboration tools and integrations with popular apps like Google Drive and Shopify to streamline the complicated workflows that make marketing challenging to manage and scale among teams.

KEY QUOTES:

“We’re building a space where teams can come together, unleash their creativity, and create more content— while spending less time and money. We’re dedicated to making content creation seamless and accessible for teams everywhere.”

— Simplified CEO and co-founder KD Deshpande

“As content creation emerges as a necessity for businesses everywhere, we’re excited to bring creators a product that can replace all the single-purpose tools that are slowing them down and costing them money. Instead of switching between a design app, a copywriting app, a publishing platform, and a communication tool, Simplified connects people with their teams and their customers so they can start and finish creating in the same tab and get work done faster.”

— Ajay Yadav, Simplified COO and Co-Founder

“Marketers constantly struggle with the volume of content they have to create for their marketing campaigns. Simplified is the easiest way to create marketing content at scale, but this is only the tip of the design and marketing workflow iceberg.”

— Mike Marg, Principal Investor at Craft Ventures