AI Digital has acquired a Barcelona-based creative agency to expand the design and art direction capabilities of its AI Creative Studio. The name of the acquired agency and financial terms of the transaction were not disclosed.
The acquisition adds an in-house creative team with experience using artificial intelligence in design and production. AI Digital said the additional talent will strengthen the human creative expertise supporting its generative AI tools.
AI Creative Studio launched in May 2026 as a full-service production unit within AI Digital’s media consultancy. The company said it can reduce production processes that traditionally require eight to 12 weeks to approximately one week for an initial cut.
Traditional campaign production can involve casting, permits, physical locations, filming and extensive post-production. AI Digital uses generative AI to accelerate parts of that workflow while retaining human design, art direction and brand oversight.
The studio produces cinematic video, platform-specific user-generated content, display banners, interactive HTML5 materials and connected television formats. It also adapts creative assets across multiple audiences, placements and dimensions.
AI Digital incorporates AI-powered testing and asset tagging into the production process. These tools are designed to evaluate and organize creative materials before campaigns launch, helping media teams select formats suited to particular platforms and audiences.
The acquired team will provide dedicated art direction and design capabilities. AI Digital said this expertise will help ensure that higher production volumes do not come at the expense of brand consistency, strategic judgment or visual quality.
The transaction advances the consultancy’s AI and Human Intelligence model. Under this approach, AI supports speed, scale and automation, while people retain responsibility for creative direction, decision-making and quality control.
AI Digital also believes its media expertise differentiates the studio from traditional creative production providers. The company evaluates assets based not only on appearance but also on how they are expected to perform across placements, audiences and advertising formats.
The studio will operate as an always-available production partner for AI Digital’s brand and agency clients. The company plans to continue building directing, cinematography and design practices directly into its AI-supported production pipeline.
Founded in 2018, AI Digital employs more than 500 specialists globally. The consultancy works with major advertising platforms to provide AI-enhanced media and marketing services.
KEY QUOTES:
“As demand for AI Creative Studio has scaled, we wanted our craft to scale with it. Most creative teams understand design. We have the upper hand because we also understand media: how an asset performs by placement, audience, and format, not just how it looks.”
Mary Gabrielyan, Chief Strategy Officer of AI Digital
“Top-brand creative used to mean top-brand budgets and long timelines. Not anymore.”
“With AI Creative Studio, launching video, banners, or a full campaign package takes a fraction of the time and cost it used to. Creative stops being the bottleneck. It becomes the advantage.”
Ilya Foux, Head of Design at AI Digital
