- Ryff announced it has raised $5 million in funding led by Valor Siren Ventures
Ryff announced it has raised $5 million in funding. This round of funding was led by Valor Siren Ventures. MaC Venture Capital, Moneta Ventures, and Vulcan Capital also joined the round.
What does Ryff do? Ryff essentially places virtual items in the scenes of movies, TV shows, commercials, etc. And the products appear like it was in the original production.
Ryff is typically used for product placement initiatives. And the products appear like it was in the original production. Some of Ryff’s clients include Perfectomundo Tequila and CyberPowerPC.
“Ryff successfully takes the concept of product placement, the only advertising format that can’t be skipped by the viewer, and delivers a scalable and adaptable advertising solution that can be applied to any content, at any time and in any market,” said Ryff founder and CEO Roy Taylor. “The result benefits all — content free from annoying distractions, audience-specific brand placement, and delivering a new means towards monetizing video assets.”
With this round of funding, the company plans to grow its development and support sales activity in both New York and London.
“The infusion of SVOD/streaming platforms into the market, combined with platforms like Netflix that are unsuccessfully trying to grow their subscriber base, will force those same platforms to explore and embrace alternative revenue streams,” added Marlon C. Nichols, managing general partner at MaC Venture Capital and new Ryff board member, in a statement. “In addition, consumers on paid platforms do not want their content consumption interrupted by ads. As such, product placement will be an important growth channel and Ryff’s new marketplace and unique technology set it up to be the unequivocal growth market leader.”
Ryff board chairman and founding investor Louis Hernandez Jr applauded the investment round.
“The funding round validates the power of the vision of Ryff and its team, led by CEO and founder Roy Taylor,” Hernandez explained. “Ryff’s solution represents a new advertising paradigm and service that will automatically, based on the individual viewer, embed product placement images into the content in a way that’s contextual and can prompt positive emotions. The embedded imagery can range from simple branded objects or signage all the way to interactive ads.”
