Aim Security – an Israel-based cybersecurity startup offering enterprises a holistic one-stop shop GenAI security platform – announced $10 million in seed funding. The funding round was led by YL Ventures, with participation from CCL (Cyber Club London), the founders of WIZ, and angel investors from Google, Proofpoint, and Palo Alto Networks. Aim Security was founded by cybersecurity veterans Matan Getz, CEO, and Adir Gruss, CTO – who pioneered using and adopting AI and big data tools in the IDF’s elite intelligence Unit 8200.
GenAI is implemented in three main ways, each with its unique risk surface and public GenAI tools and 3rd party apps with embedded GenAI features accelerate how employees send sensitive data to external tools. These tools could be ungoverned and unsanctioned by security teams, who must then chase the adoption of these Shadow AI tools, mapping each of their unique risks and understanding what tools are training their models on the data submitted. Plus, there is a massive and growing adoption of GenAI-powered copilots by enterprises.
These tools connect to the company’s environment and may break all existing trust boundaries, flatten the authorization layer and create unauthorized data access. And companies also realized the immense value of using GenAI agents and AI-led development to augment their own applications, leading to ownership and GenAI regulation issues, and safety questions regarding malicious and manipulated GenAI output and unique attack vectors like jailbreaks and prompt injection.
Across the organization, business users and developers can utilize GenAI technology while Aim provides security teams with the oversight, visibility and control they never had. And Aim’s GenAI Protection Suite is a holistic platform that is dedicated to continuously addressing these risks while ensuring increased productivity and secure GenAI adoption.
KEY QUOTES:
“This enormous risk surface is replete with unique attack vectors that existing security solutions cannot sufficiently address. Much like the cloud revolution and the bespoke security solutions that followed, the GenAI revolution requires an entirely new approach to addressing its unique vulnerabilities and vectors.”
– Matan Getz, CEO and co-founder of Aim Security
“The stringent regulations of the finance industry and our concern for our customers’ data make GenAI adoption challenging. Aim secures the entire breadth of our GenAI use, no matter where it is applied — public SaaS apps, enterprise chats or our own internal developments — and helps us place and enforce the guardrails that fit our industry regulations and unique needs.”
– Drew Robertson, CISO at Finance of America
“While the market is still finding its footing in the GenAI wilderness, Aim is already arming its customers with everything they need to address emerging GenAI security threats while providing invaluable business insights on GenAI use. Matan and Adir are true visionaries whose innovative approach is crucial when breaking into a constantly evolving new sector. They already have a strong customer base, indicating an exceptional ability to quickly execute while continuing to address customer needs along their GenAI journey.”
– Ofer Schreiber, Senior Partner at YL Ventures
“Aim gives us complete visibility of employee GenAI usage, with proactive guardrails and preventive controls, elevating the MIO Information Security team as a business enabler. Aim’s business-forward approach and nimbleness served a critical role in MIO’s GenAI Exploration Committee, helping us shape our GenAI strategy rooted in a strong security foundation.”
– Israel Bryski, CISO at MIO Partners
“Not only has Aim helped us verify that sensitive data is not leaked to public GenAI tools, but they also provided a secure alternative, transforming our security team into true business enablers. As a health-tech company, we must utilize the most forward-thinking technologies to enhance our products. With Aim, we are confident about the level of security we provide and can accelerate our GenAI adoption without concern.”
– Sarah Hendrickson, CISO at Cerebral
“Generative AI is the future of business and can’t be secured using traditional security strategies and tools. Aim introduces an entirely new, holistic approach and specific expertise to secure the unique risks of GenAI, with a quick time-to-value and a streamlined approach.”
– Michael Sutton, former CISO at Zscaler
“After helping companies secure their data for over 20 years, I can say with certainty that the legacy security stack can’t help companies secure their proprietary and regulated data in the GenAI age. A new, innovative platform is needed to address the unique challenges that GenAI uncovers. Aim is exactly what you need in your current security stack, to ensure your data is protected.”
– Yair Grindlinger, former SVP of Product at Proofpoint
“In our business, GenAI is truly revolutionary for our daily productivity and efficiency. We are deeply invested in the space and leading innovative integrations of GenAI to our environment. The pivotal role of security in shaping the deployment architecture and establishing policy cannot be overstated. I am delighted to have Aim’s expertise guiding us through this crucial process.”
– Elie AbenMoha, CISO at a Global 1000 media company
