Aircards, a global immersive studio, has secured a £3 million growth capital investment from Foresight Group to fuel its international expansion. The funding will enhance Aircards’ offerings, including immersive content, interactive displays, and analytics, enabling deeper engagement for brands and consumers worldwide.
Since its launch in 2020, Aircards has earned a strong reputation for delivering immersive campaigns for major brands like Nike, L’Oreal, Diageo, Unilever, Louis Vuitton, and Red Bull. Their projects involve augmented reality (AR), virtual reality (VR), mixed reality, CGI, and AI-driven experiences at high-profile events and locations.
The investment will accelerate key initiatives:
- Enhanced Experiential Capability: Expanding in-house fabrication to create physical environments for immersive experiences, Aircards will deliver integrated activations more quickly and with greater creative control.
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Invisionary: This interactive display line includes the LUX-75, an AI and AR-powered touchscreen designed for retail, airports, and events, transforming public screens into tools for engagement and revenue.
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Metalitix: A proprietary spatial analytics platform offering deep insights into audience interactions in 3D, AR, and mixed reality environments, turning engagement into actionable data.
Euan Jarvie, former CEO of Dentsu UK&I, will join Aircards as Executive Chair, bringing valuable expertise in global media and creative business scaling.
With this investment and expanded capabilities, Aircards is set to deliver more ambitious, measurable, and unforgettable immersive brand experiences. Foresight Group supports promising companies through equity or debt, helping them build resilient businesses that positively impact their communities.
KEY QUOTES:
“We are delighted to have secured this investment from Foresight, which marks a significant milestone in Aircards’ journey. With Foresight’s backing, we’re scaling our core Studio, expanding our network of interactive AI and AR-enabled hardware displays, and growing the immersive software and fabrication capabilities that connect digital storytelling with impactful physical experiences.
“Foresight’s vision aligns perfectly with our ambition to set new global standards for immersive brand engagement, while building on our proud roots in the North East, proving that world-class creative technology can thrive here and resonate worldwide.”
Michael Watson, Co-Founder & COO, Aircards
“Aircards has demonstrated strong growth since inception five years ago and Foresight is excited to support the highly talented team on their next phase of growth. The North East is home to many ambitious and innovative SMEs, and this investment represents Foresight’s commitment to the region.”
Jordan Lavender, Senior Investment Manager at Foresight Group
