AirOps announced that it has raised $40 million in Series B funding led by Greylock, with participation from Unusual Ventures, Wing Venture Capital, XFund, Village Global VC, Frontline VC, and more than two dozen growth and marketing leaders. This brings the company’s total funding to $60 million. The new investment follows a period of rapid expansion as brands increasingly look to position themselves within AI-driven search experiences.
The search landscape is undergoing significant change as consumers shift from traditional search engines to conversational AI assistants such as ChatGPT, Claude, and Gemini. With Google’s global search share dropping below 90 percent for the first time in nearly a decade, marketing organizations are re-evaluating how they create and sustain visibility. Instead of optimizing pages for keywords and link structures, brands now need deep, authoritative content that AI systems can surface as trusted information sources.
AirOps collaborates with companies such as Ramp, Chime, Wiz, Carta, and Klaviyo to ensure their content is accurate, authoritative, and discoverable through AI search engines. The platform analyzes how content is performing, identifies gaps, and enables teams to generate and refine material that reflects brand expertise. Teams can train the platform on their own voice, proprietary knowledge, and target personas, enabling AI agents to produce content that remains consistent across all channels.
The company has expanded rapidly, growing from 20 employees to nearly 100 within one year. The new funding will support further hiring, product innovation, international expansion, beginning in Europe, and enhanced support for enterprise marketing teams that are adopting AI.
Investors view the company as addressing a core shift in how brands influence organic growth. AirOps is positioned as a system of action for marketing teams that need to coordinate content strategy across multiple functions, including SEO, product marketing, localization, and development.
AirOps will continue to develop capabilities that help customers monitor performance across traditional search and AI platforms, take targeted action, and measure results as discovery models continue to evolve.
KEY QUOTES:
“We’re constantly experimenting with AI across our growth stack, but we only scale the tools that deliver clear, measurable ROI. AirOps proved its value fast. Within weeks of joining the beta, we tripled our AI search citations and built real momentum toward a more AI-driven growth strategy. It’s helping us experiment, move faster, and stay ahead of how people discover Chime.”
Nick Fairbairn, Vice President of Growth Marketing at Chime
“Marketing teams are realizing they can’t leave their brand narrative up to AI.”
“AirOps gives them a system that brings human judgment and automation together, helping brands win in the era of AI search without losing control or quality.”
Alex Halliday, CEO and Co-founder of AirOps
“It’s no secret the shift in discovery from traditional search to LLMs is a hair-on-fire challenge — and opportunity — for CMOs. The entire marketing industry is having to re-learn how to influence organic growth, and AirOps is steps ahead in bringing marketers to the future.”
“Visibility monitoring is simple; the workflows to generate and orchestrate high-quality, high-context content are complex. AirOps is already deeply engrained in the workflows of content and SEO teams and is being pulled across marketing disciplines including product marketing, localization, and front-end development — it’s the CMO’s system of action for multi-channel content. And content is increasingly the most important driver of organic growth.”
Mike Duboe, Partner at Greylock
