Algori, a purchase and behavioural data platform built for the FMCG industry, has raised €3.6 million in additional growth capital to support international expansion and broaden its data capabilities. The round included new investors Red Bull Ventures, Tech Transfer Agrifood (Clave capital), Co-Invest Capital, AttaPoll, and Firstpick, alongside participation from existing backers Shilling, Flashpoint, and Change Ventures.
The financing brings Algori’s total funding to €7.5 million. It is set to fund growth across Europe and Latin America while accelerating the development of new AI-enabled insight solutions for manufacturers and retailers. Algori said its European rollout will begin in multiple markets, including Poland, Germany, and France, with Latin America planned to follow.
Algori positions its platform as a next-generation shopper panel that captures purchase data from consumer receipts, both physical and digital, submitted through its consumer apps. Those receipts are processed through the company’s proprietary AI classification engine, which structures items at the individual product-code level to generate high-granularity, SKU-level insights by retailer, category, and shopper group without relying on retailer integrations.
The company said its panel includes 45,000 weekly participants in Spain, enabling it to refresh customers with updated purchase insights four days after month- or quarter-end, compared with timelines that can stretch to as much as seven weeks for traditional household panels. Algori added that its dataset is designed to help FMCG players track topics including shopper leakage, basket composition, pricing and promotions, category performance, and assortment impact with greater depth than legacy approaches.
In explaining the market opportunity, Algori pointed to growing fragmentation in consumer behaviour across channels and limitations in traditional panels, which it said typically rely on smaller samples of roughly 4,000 to 20,000 active panelists that are then adjusted to represent an entire national population. The company argued that slow data cycles and restricted SKU coverage can leave manufacturers and retailers without timely purchase data needed to protect or grow shelf space in an increasingly concentrated European retail landscape.
Algori said it operates from Madrid and maintains a product and engineering subsidiary in Vilnius, Lithuania, with an 18-person team. The company also highlighted an investor roster that includes industry veteran Jared Schrieber, co-founder of InfoScout and a former Numerator board member, who Algori said led Numerator to its $1.5 billion acquisition by Kantar.
KEY QUOTES:
“The shopper panel industry is undergoing a structural shift. Manufacturers and retailers want more granular data delivered faster, and traditional panels simply cannot do that at the depth required. Our approach diverges by combining artificial intelligence technology, scale, and data recency. Outside of VC funds, we’re now backed by FMCG companies intent on solving their own data challenges. It’s an enormous endorsement from within the industry, and proof FMCG stakeholders understand the value of the most granular, high-frequency purchase insights platform for Europe and beyond.”
Andrius Juozapaitis, Co-founder and CEO of Algori
“Algori’s technology provides a more advanced way to capture shopper behaviour, which results in faster and more granular visibility across categories. This level of insight helps the industry and retailers organise new launches and monitor sales. It is a high-performing team that combines experience and expertise from both brand and market intelligence. After seeing Algori in action and validated in Spain, we are pleased to support Algori as they scale across Europe and beyond.”
Pedro de Alava, Fund Manager at Tech Transfer Agrifood (Clave Capital)
“Algori has been ahead of the curve for some time in FMCG data. Their panel combines modern technology with a lean and cost-effective model, while delivering the most granular, flexible and transparent insights in the market. We have been following their journey closely, and it is clear to us that the FMCG industry will increasingly choose this type of solution. We are excited to double down on our previous investment with a team that is building tools elevating how brands and retailers understand the market and their consumers.”
Ricardo Jacinto, Partner at Shilling Capital (the VC arm of Draycott)
