Align Ventures has closed an oversubscribed $125 million early-stage venture fund focused on consumer brands and related technologies.
Fund II exceeded its original $100 million target and increased Align’s total assets under management to more than $2.5 billion as of June 2026.
The fund received commitments from returning investors in Align’s first fund and new limited partners interested in consumer businesses across beauty, personal care, health, wellness, pet products and the home.
Align plans to make initial investments of between $2 million and $10 million in approximately 15 to 20 companies.
The firm has already invested through the new strategy in California Naturals, a personal care company that Align initially backed before Fund II’s closing and later supported through its Series B round.
Align’s first fund invested in companies including Hims, Billie, Olipop, Starface, Jinx and Coterie.
Recent exits include the sale of Coterie to Mammoth Brands and the acquisition of Touchland by Church & Dwight. Earlier liquidity events included Hims and Billie.
Align said its first fund ranks in the top 10% of U.S. venture funds launched in 2019 based on total value to paid-in capital, net internal rate of return and distributions to paid-in capital, according to Carta.
Those measures evaluate the total value of a fund’s investments, its annualized return after fees and the amount of cash already returned to investors.
Align was founded in 2018 and supports portfolio companies with capital, brand strategy, marketing, retail relationships and operating expertise.
KEY QUOTES:
“We build deep conviction in our prospective partners ahead of an investment and only back a small number of brands each year. That way we can offer meaningful support and shape outcomes for our portfolio companies.”
Ben Bryce, Founder and Managing Partner of Align Ventures
“Ben, Grant and the Align team have not only been dependable investors, but also true thought partners and supporters. They consistently lean in where it matters most.”
Jess Jacobs, CEO of Coterie
