Aligned, a Digital Sales Room improving the buyer-vendor workflow from start to post-sale announced it has secured an $8 million investment led by JAL Ventures. This funding round includes participation from existing investors NFX, Hetz Ventures, and CROs from leading SaaS companies, bringing the total amount raised to $14 million.
This funding will accelerate Aligned’s growth and the development of its AI capabilities to redefine the buyer-seller dynamic. And Aligned has already tripled its revenue last year and achieved 142% in Net Revenue Retention (NRR), highlighting the loyalty and satisfaction of its customers.
With lower win rates and longer sales cycles, B2B sales teams often struggle to meet quotas. And while deals involve tighter budgets and more stakeholders, this fundamental challenge is the growing complexity of the selling process from the buyer’s side – 77% of buyers say the process is overly complex, leaving 60% stuck in an indecisive state.
With 95% of the buyer journey happening without direct sales interaction—driven by the widespread digitalization and avoidance of poor sales experiences—the need for Buyer Enablement has never been more essential. However, most tools prioritize basic sales efficiency instead of addressing what drives sales—improving the buyer-seller process and enhancing the overall buying experience.
With AI-Assist and AI-Insights, Aligned also helps sales teams enable champions to drive internal sales efforts, engage with more stakeholders, collaborate with prospects using mutual action plans, capture real-time insights on buyer intent, and follow templates for consistent execution. This keeps sellers actively involved in the process while allowing buyers to build consensus and make confident, faster decisions, reducing deal cycles by 30 percent and increasing win rates by 15%.
Last year, Aligned grew rapidly, with 60% of new customer acquisition driven by word-of-mouth on social media and 30% by product virality. And this has led to over 30,000 users across more than 450 customers, including Deel, SimilarWeb, Productboard, and Chili Piper. Adding to its existing AI Assist and AI Insights tools, this funding will accelerate product development, expanding its AI capabilities for sellers and buyers to lead the digital sales room category further.
KEY QUOTES:
“As a former CRO and VP of Sales, I’ve felt the pain of losing deals because champions weren’t equipped to build internal consensus or ‘hidden’ stakeholders staying behind email threads. That’s why we built Aligned—to give modern sellers their ‘Iron Man Suit’: AI-driven, 24/7 buyer enablement, deal execution support, and ‘behind-the-scenes’ deal insights. I couldn’t be more excited about what’s coming next.”
- Gal Aga, CEO and Co-Founder of Aligned
“Aligned has shown that empowering champions and offering buyer enablement can dramatically shorten sales cycles and increase win rates. By combining AI with a collaborative workspace that fixes the broken B2B workflow, they are introducing the next evolution of sales—one that is both AI-Led and Buyer-Led, and we are thrilled to be a part of this journey.”
- Amiram Levinberg, Co-Founder & General Partner at JAL Ventures
