Alison Technologies (Alison.ai), an AI-based advertising solutions company, announced the closing of a $13.3 million seed funding round. Almaz Capital led the round, which also included Foresight Group, Cardumen Capital, Crescendo Venture Partners, and Alumni Ventures.
This new funding round will be essential in Alison.ai’s strategic expansion furthering its expansion in the US and Western European markets. And the company also aims to strengthen and improve its video creation capabilities and broaden its value proposition with additional products. These initiatives will expand Alison.ai’s addressable market and enhance the integration of Alison.ai’s solutions across more teams within their client companies.
Alison.ai utilizes advanced AI to generate full video creatives using both its customers’ data and data gleaned from its competitors’ creatives. Its technology helps advertisers reach the exact advertisement that will yield the best results without performing unnecessary tests and with minimal production costs. Alison.ai improves return on advertising spend (ROAS) threefold, increases click-through rates (CTR) by 200%, and reduces production and test budgets by about 50% on average.
Launched in 2021 by Asaf Yanai (CEO) and Koby Berkovich (CTO), Alison.ai quickly became a leader in the AI-driven advertising sector. The company’s unique platform allows advertisers to eliminate the need for iterative testing and experimentation cycles and instead cut through directly to generating optimized final scripts, storyboards, and full video creatives, setting a new standard in the industry.
With a presence in the USA, UK, Israel, and Ukraine, the company has a diverse team of 50 dedicated professionals. Its prominent customers include LG, Bosch, Ferrara Candy Company, HelloFresh, Warner Brothers, Zynga, TikTok, P&G, and Desigual.
KEY QUOTES:
“At Alison.ai, we believe in the transformative power of AI to reshape the world of advertising. This investment will enable us to push the boundaries of what’s possible and deliver even greater value to our clients around the world. We’re looking forward to continuing our journey of growth and innovation and are eager to see the incredible impact our enhanced capabilities will bring to the advertising industry.”
- Alison.ai CEO and Co-founder Asaf Yanai
“We are thrilled to lead this investment round in Alison.ai. The company’s unique application of AI in the creative content development process has the potential to revolutionize how businesses generate content at orders of magnitude faster speed and lower cost. We are confident that Alison.ai will be a major player in the future of AI-powered content creation.”
- General Partner at Almaz Capital Yoav Samet
“We are excited to continue our support for Alison.ai as the company enters this new phase of growth. The company’s team has made significant progress in developing its creative optimization and generation solution, and we are confident that they will continue to execute their vision.”
- Gonzalo Martínez De Azagra, Founder and General Partner at Cardumen Capital
“Alison.ai is a company that we have believed in since its inception. We are impressed with the progress the company has made and are excited to be a part of its continued success.”
- Yuval Avni, Managing General Partner at Crescendo Venture Partners
