Allure Security, an AI-native disinformation defense company, announced it has raised $17 million in a Series B funding round to accelerate platform expansion and go-to-market efforts. The round was led by Riverside Acceleration Capital, with participation from Curql Collective, Glasswing Ventures, and Gutbrain Ventures, bringing the company’s total funding to $43 million.
The financing comes amid a surge in AI-powered fraud. The FBI recently reported $16.6 billion in cybercrime losses, up 33 percent year over year, with phishing and spoofing among the most common attack types and deepfake fraud attempts increasing sharply. Allure Security is positioning its platform to address this growing threat landscape.
The company has seen strong growth, reporting a 350 percent increase over the past two years and now serving more than 300 customers. Its platform analyzes over 10 million digital assets daily and identified impersonation attacks targeting more than 700 financial institution brands in 2025. Customers include The Kraft Group, AmTrust Financial, Campbell’s, Palo Alto Networks, VyStar Credit Union, and Webster Bank.
Allure Security’s platform combines AI-driven detection with managed response capabilities to identify and dismantle impersonation threats such as phishing sites, fake executive identities, rogue mobile apps, and coordinated disinformation campaigns. The company plans to use the new funding to further enhance its AI capabilities, expand its go-to-market team, and enter new industry verticals beyond financial services.
Industry analysts have identified disinformation security as a major emerging category, with projections that by 2028, half of all enterprises will adopt solutions in this space, up from less than 5 percent today.
KEY QUOTES:
“Customers don’t need another stream of alerts. They need a partner that takes full responsibility for the outcome. Our model combines autonomous AI agents with expert human judgment, so we don’t have to choose between speed and accuracy. We deliver both.”
Josh Shaul, CEO of Allure Security
“When we first engaged with Allure Security, we discovered a scope of brand impersonation we didn’t know existed: counterfeit storefronts, fraudulent ads, and misleading content targeting our brands across the web and social media. Allure now handles detection and takedown across our entire portfolio, resolving threats in hours that previously took days and multiple teams to address. They’ve become an essential part of how we protect our brands and the fans and customers who trust them.”
Michael Israel, CIO of The Kraft Group
“Allure Security is one of the few companies built for the reality of AI-powered deception at scale. Their ability to detect impersonation early, respond autonomously, and operate efficiently makes them a standout in this market.”
Zak Ray, Partner at Riverside Acceleration Capital
“Brand impersonation is one of the fastest-growing threats facing financial institutions of all sizes, and credit unions are seeing it firsthand. Allure Security has consistently delivered the speed and coverage that this problem demands. We’re proud to continue backing the team.”
Nick Evens, President and CEO of Curql Collective
