Alpa, a London-based hospitality-focused fintech startup, announced that it has raised $3.5 million in pre-seed funding to build what it describes as the financial layer for hospitality businesses. The round was led by daphni, with participation from True., 2100 Ventures, firedrop, OPRTRS CLUB, Kima Ventures, Sonorcap, and several industry leaders including Jerome Tafani, former CEO of Burger King France. The company was founded by Anton Soulier, who previously scaled Taster across more than 100 cities, and is building a platform designed to bring real-time financial visibility to one of Europe’s largest and most operationally complex sectors.
Hospitality represents more than 2 million businesses across Europe, yet financial visibility for operators often remains fragmented, delayed, and heavily accounting-driven. Alpa aims to address these challenges by connecting banking data, point-of-sale systems, and supplier invoices into a unified platform.
Through this integration, the company delivers real-time profit and loss reporting, cash flow visibility, AI-driven financial automation, and infrastructure designed to support the scaling of multi-site operations. The platform is initially focused on restaurants, with plans to expand into broader hospitality segments over time.
Soulier said his experience scaling Taster exposed how complex and fragmented financial infrastructure can be for franchisees, and how critical real-time financial visibility is for enabling expansion and sustainable growth. He is building Alpa alongside Jean-François Moy, who leads technology at the company, and a broader team focused on establishing what they see as a real-time financial foundation for hospitality businesses.
The company said it plans to use the funding to further develop its technology platform and expand adoption among hospitality entrepreneurs seeking greater financial clarity and operational scalability.
KEY QUOTE:
“We’re announcing that Alpa has raised $3.5M to build the financial layer for hospitality. Hospitality is one of Europe’s largest and most operationally complex sectors (over 2 million businesses), yet financial visibility remains fragmented, delayed, and accounting-driven. We built Alpa to change that. By connecting banking data, POS systems, and supplier invoices, Alpa delivers: Real-time P&L and cash flow AI-driven financial automation The infrastructure to scale multi-site operations. For me, this is personal. Scaling Taster across 100+ cities exposed how complex and fragmented financial infrastructure is for franchisees and how critical real-time visibility is to enable expansion and sustainable growth. With Jean-François Moy leading technology and an exceptional team behind us, we’re building the real-time financial foundation hospitality has been missing starting with restaurants and expanding beyond. Huge thank you to our investors, early customers, and team for believing in this vision. If you are a hospitality entrepreneur or know someone who does, we’d love to talk!”
Anton Soulier, Co-founder & CEO of Alpa
