Alphathena: Direct Indexing Platform Partners With Evergreen Wealth

By Amit Chowdhry • Yesterday at 1:36 PM

Alphathena, an AI-enhanced direct indexing platform for wealth management firms and advisors, has struck a strategic partnership with Evergreen Wealth, an AI-powered registered investment advisor founded by fintech entrepreneur Bill Harris.

Under the agreement, Evergreen Wealth will use Alphathena’s end-to-end portfolio management and direct indexing capabilities to power its tax-aware investment management offering, including Evergreen’s Dynamic Portfolios. The firms say the partnership is designed to help Evergreen deliver customized portfolios while keeping investment decision-making in-house.

Alphathena said its platform is built to integrate tax efficiency and personalization throughout the investment process. The company highlighted tax management approaches, such as direct indexing, that aim to offset, reduce, defer, or, in some cases, eliminate investment-related taxes, positioning those potential benefits as a source of “tax alpha” that can meaningfully affect long-term outcomes for higher-income investors.

Alphathena also framed the partnership as an example of how advisory firms can retain control of portfolio design while leveraging technology to execute operations at scale. The company said its direct indexing platform enables advisors to design, implement, and maintain custom portfolios without outsourcing investment decisions to a third party.

Evergreen Wealth joins other advisory firms, Alphathena says, that are using its platform to support scalable personalization and tax-aware portfolio management, including Mainstreet Advisors, ICR Partners, and MCF Advisors.

Alphathena said its platform is designed for RIAs, broker-dealers, TAMPs, and OCIOs, with features including multi-account rebalancing, tax-loss harvesting, and API-based automation. Evergreen Wealth described its offering as focused on tax-optimized portfolios for affluent and high-net-worth clients, supported by a combination of investment advisors and an agentic AI advice engine. The firm said it has offices in Miami, Dallas, and Raleigh, North Carolina.

KEY QUOTES

“Alphathena gives us the infrastructure to deliver sophisticated, tax-aware portfolios at scale, without sacrificing personalization or control. That combination is essential if you’re serious about improving after-tax outcomes for clients.”

“Alphathena gives us the infrastructure to deliver sophisticated, tax-aware portfolios at scale, without sacrificing personalization or control. That combination is essential if you’re serious about improving after-tax outcomes for clients.”

Bill Harris, Founder And Chief Executive Officer, Evergreen Wealth

“Evergreen represents the next generation of advisory firms who are tax-aware, human-first, and technology-forward. Alphathena was built to support firms like this, where personalization is the very foundation of the investment process.”

“Advisors shouldn’t have to outsource their investment philosophy to deliver personalization at scale. Our partnership with Evergreen shows what’s possible when advisors retain control of portfolio design while using technology to handle the operational load.”

Mohan Naidu, Founder And Chief Executive Officer, Alphathena