Alphathena – a leading AI-powered direct indexing platform for Registered Investment Advisors (RIAs) – recently announced it has secured a $4-million investment led by ETFS Capital, with Hyde Park Angels (HPA) joining the round. This funding round drives Alphathena’s mission to empower advisors with accessible, customizable direct indexing solutions. Advisors can now better meet their clients’ evolving needs and stand out in a competitive landscape.
The decision for ETFS Capital and HPA to invest in Alphathena comes during a time as more advisors seek greater personalization strategies for their clients utilizing direct indexing and tax-loss harvesting — yet many feel they have limited options. By tapping into Alphathena’s AI-driven software and support, more RIAs can differentiate themselves in a competitive marketplace while effectively meeting their clients’ investing goals.
Beyond the tax benefits, industry leaders can the future of direct indexing, focusing on the ability to tailor investment exposure to individual needs (custom indexing). And Alphathena is the first strategic investment ETFS Capital has made in the past two years, highlighting their conviction in the platform’s potential.
With this strategic funding round, Alphathena will continue advancing product development plans while also doubling down on key distribution areas of its business. The goal is also to put this technology in the hands of more independent advisors and growing firms.
Mark Weeks of ETFS Capital and John Crosson of HPA will lend their expertise and guidance to the Alphathena team as they join their Board of Directors.
KEY QUOTES:
“We are thrilled to have the support of two such esteemed investors as ETFS Capital and HPA. Their belief in our platform and the future of direct indexing and personalization validates our vision of democratizing access to this powerful investment strategy for advisors of all sizes.”
– Mohan Naidu, founder of Alphathena
“Alphathena has developed a truly innovative solution that addresses a critical need for advisors seeking to offer customized direct indexing and tax-loss harvesting strategies. The platform’s user-friendly interface and powerful investment tools are truly impressive, and I believe Alphathena has the potential to revolutionize the way advisors manage their clients’ portfolios.”
– Martyn James of ETFS Capital
“The Alphathena platform enables clients to build and optimize investment strategies truly customized to their individual needs at scale. We believe that Alphathena’s independent and innovative approach positions it for significant growth in the market.”
– John Crosson of HPA
