ALT Sports Data, a leader in engagement solutions and official data for emerging sports, announced the closing of a $5 million seed round. The funding round was significantly oversubscribed due to overwhelming investor interest. This funding round was co-led by Relay Ventures and Eberg Capital, with participation from Motley Fool Ventures, Scrum Ventures, and a consortium of strategic investors. ALT Sports Data also welcomed new strategic investors in this round, including Scrum Ventures and Motley Fool Ventures.
The funding raise marks a major milestone for the company as it accelerates its broader vision to redefine how fans engage, wager, and consume sports content. Over the past six months, ALT Sports Data has signed globally exclusive partnerships with Formula 1 and X Games, reinforcing a dominant position in the rapidly expanding emerging sports category with a growing portfolio of over 25 premier sports properties.
At the center of this engagement strategy is NXTbets, ASD’s owned-and-operated content platform – which has emerged as a high-performing media engine for betting information, odds marketplaces, and sportsbook discovery. And with thousands of new users joining monthly, NXTbets is a powerful example of ASD’s 360-degree approach to sports engagement—delivering data-backed content experiences that responsibly convert fans into active participants.
By combining exclusive data rights with next-generation media and engagement platforms, the company is delivering with a new standard of fan interaction, one that empowers leagues, excites fans, and sets the foundation for the next era of global sports consumption.
KEY QUOTES:
“ALT Sports Data is more than a data provider — we’re becoming the connective tissue between next-gen sports, sportsbooks, and fans. With our growing portfolio of rightsholders and partners, we’re creating the infrastructure that’s driving new revenue and deeper engagement across the entire value chain.”
Joe Dunnigan, CEO and Founder of ALT Sports Data
“ALT Sports Data is redefining what sports betting looks like by unlocking untapped markets with the same discipline and scale as the traditional sports data giants. Their team is building the engine that will fuel the future of fan engagement.”
John Albright, Co-Founder and Managing Partner at Relay Ventures
“We’ve backed some of the biggest shifts in data and marketplaces — and ASD is building both. They’re ahead of the curve on where sports consumption and betting are heading.”
Roger Ehrenberg, Founding Partner at Eberg Capital
“ASD is carving out a high-impact niche with global relevance. Their team understands the nuance of culturally relevant sports and how to translate that into real-world engagement.”
Michael Proman, Partner at Scrum Ventures
“ALT Sports Data unites data, content, and commerce to elevate the next generation’s love of sports and transform their betting experience.”
Lawrence Greenberg, Venture Partner at Motley Fool Ventures
