Alteri Wealth Launches In California By Over $1 Billion Team

By Amit Chowdhry • Jun 15, 2024

Alteri Wealth co-founders Michelle Gruber and Alex Markowitz announced the official launch of their firm, which is an SEC-registered investment Advisory and wealth management team based in Westlake Village, California. Before founding the new firm, the two principals, along with Senior Vice President Matthew Mullaly, collectively worked at Merrill Lynch Wealth Management, where they oversaw over $1 billion in client assets.

Alteri Wealth offers comprehensive wealth management services to high-net-worth clients, including financial planning, holistic advice, investment advisory, retirement income planning, risk management, and coordinated strategies for helping clients identify legacy goals, protect assets, navigate mortgages, finance purchases, and feel confident financially. And for ultra-high-net-worth families with complex financial lives, they also work as a Family Office and provide holistic tax planning, trust services, bespoke investment strategies, risk management, wealth transfer, personal CFO, bill pay, and concierge services to preserve wealth and maximize legacy while minimizing taxes.

Michelle Gruber, CFP, CRPC, Founder and Managing Partner, has more than two decades of experience in the wealth management industry. With a bachelor’s degree in finance from California State University Northridge, her journey started in a commercial mortgage before she found her stride at UBS Financial Services and later Merrill Lynch Wealth Management, where she spent nearly 15 years.

Gruber’s goal is to empower women and couples through financial education and guidance. With a focus on financial planning, tax minimization, and generational wealth transfer, she takes pride in crafting personalized strategies to help her clients achieve their dreams. As a CFP and CRPC, she delves deep into her client’s lives to uncover their goals and challenges.

Alex Markowitz serves as the Founder and Managing Partner of Alteri Wealth. And after graduating from UC San Diego, Cum Laude, with a Degree in Biological Anthropology and Chemistry, he pursued a Medical Degree only to realize early on that his true calling was in the financial services industry. Then he spent the next 13 years rising his way through the ranks at Merrill Lynch, ultimately becoming a Senior Vice President and culminating with him making .


“We found ourselves wondering if there was a better way to serve clients. Founding Alteri Wealth is the culmination of our vision and provides us with the freedom and framework needed to fulfill our mission, embracing the fiduciary standard and always acting in the best interests of our clients.”

  • Michelle Gruber

“As an independent firm, we needed to select a custodian/brokerage firm to hold client assets and maintain account information. We chose Charles Schwab & Co., Inc. (SCHW), a leading custodian for independent advisors and family offices, due to their robust platform and the access we now have thanks to Schwab Advisor Services and Schwab Advisor Family Office.”

“By leveraging the vast resources at our disposal – including state-of-the-art technology, professional legal, compliance and other consulting teams – we’re able to find innovative ways to connect all the pieces of our clients’ financial lives as they pursue their own unique north stars.”

  • Alex Markowitz

“Wherever you may be in your life journey, we can help you pursue your true north, your goal, your dream – whatever you call it. We don’t have magic wands or fairy dust to grant your wishes, but with our experience, integrity, guidance, and care, we can help you achieve your financial goals. That’s why our tagline is ‘follow your north star’ – it is an honor and a joy to work with our clients throughout the course of their lives, and through multiple generations as well.”

  • Michelle Gruber