Altruist, a tech-forward wealth platform for independent advisors, announced that Gerber Kawasaki Wealth & Investment Management, a Santa Monica-based registered investment advisor managing more than $4 billion in client assets, has selected Altruist as a custodial partner as the firm enters a new phase of expansion.
Gerber Kawasaki chose Altruist for its enterprise-ready infrastructure, self-clearing custodial model, fractional share trading capabilities, and unified platform spanning account opening, trading, portfolio management, billing, and reporting. The move is designed to streamline operations while supporting the firm’s long-term growth ambitions.
As part of the transition, Gerber Kawasaki is moving all new business to Altruist. The firm, which manages over $4.09 billion in assets as of December 31, 2025, was founded in 2010 and serves thousands of individuals and families worldwide. It combines thematic, research-driven investing with comprehensive financial planning, with a focus on making high-quality advice more accessible through technology.
In addition to custody and core platform capabilities, Gerber Kawasaki will adopt Hazel, Altruist’s AI platform, to expand access to high-impact services such as tax planning. The integration of AI tools is intended to help the firm scale personalized advice while maintaining operational efficiency.
Altruist operates a self-clearing brokerage alongside integrated software for advisors, enabling custom portfolio construction, fractional share trading, automated rebalancing, and digital client experiences.
KEY QUOTES
“We’re entering a rapid growth phase, and Altruist is the partner to help us scale. As part of this transition, we’re moving all new business to Altruist to streamline operations and accelerate our path to $10 billion.”
Ross Gerber, CEO and President of Gerber Kawasaki Wealth & Investment Management
“As we grow, we’re focused on deepening the difference we can make in the lives of our current and future clients. Altruist and Hazel are central to that effort.”
Danilo Kawasaki, VP and COO of Gerber Kawasaki Wealth & Investment Management
“Gerber Kawasaki has built a firm defined by exceptional client service across the wealth spectrum, a strong investment in its people and culture, and a clear commitment to Los Angeles, the community we both call home. We’re proud to stand alongside them as they scale and provide the tools they need to foster the relationships at the heart of their success.”
Jason Wenk, Founder and CEO of Altruist
