Altruist, the technology-driven wealth management platform for independent financial advisors, announced a major expansion of its platform with the addition of alternative investments, margin lending, options capabilities, and enhanced money movement features. The new offerings are designed to help advisors provide sophisticated investment strategies and private market access to a broader range of clients through a single digital platform.
The company’s newly launched alternatives marketplace includes private equity, real estate, and infrastructure strategies from leading asset managers such as Blackstone, J.P. Morgan Asset Management, KKR, and Pantheon. Advisors can complete subscription documentation, client signatures, reporting, and billing directly within the Altruist platform, eliminating the need to navigate multiple systems and manual processes.
According to Altruist, alternative investment data flows directly into client portfolios, allowing clients to view alternative and traditional holdings together in a unified experience. The company is also waiving custody fees for partner funds at launch.
In addition to alternatives, Altruist plans to introduce margin loans for liquidity management, options capabilities for income generation, and expanded money movement tools, including direct deposit, physical checkbooks, and third-party digital check distributions.
Founded by Jason Wenk, Altruist combines a self-clearing brokerage platform with software for account opening, trading, portfolio management, billing, and reporting. The company says the expanded capabilities are intended to help independent advisors compete with larger firms by offering institutional-quality investment solutions through a streamlined workflow.
KEY QUOTES:
“Advisors are competing for clients who want access to private markets, more personalized strategies, and flexible ways to manage liquidity. Until now, delivering that access often meant working across multiple systems and inefficient workflows. We’ve built these capabilities directly into the Altruist platform so advisors can run their best practice in one streamlined experience.”
Jason Wenk, Founder And CEO, Altruist
“Alts are now simple because of Altruist. What used to take hours takes minutes. And it finally makes sense to bring alts to more of our clients.”
Aaron Cirksena, Founder And CEO, MDRN Capital
