- This week, Amazon.com, Inc. (NASDAQ: AMZN) revealed some interesting stats about its operations in India. These are the details.
This week, Amazon.com, Inc. (NASDAQ: AMZN) revealed some interesting stats about its operations in India. Amazon said that it saw the biggest 2-days ever for SMBs on Amazon.in on Prime Day 2020.
Amazon revealed that it saw the highest Prime Day participation for SMBs with more than 91,000 sellers from 5,900 pin codes participating. There were 62,000 SMBs from small towns that received orders and over 4,000 SMB sellers saw sales of 10 lakhs (1 million Indian rupees) or more.
More than 1 million Prime members shopped from small businesses in the 14-day lead up to Prime Day. And twice as many customers signed up for a Prime membership during Prime Day 2020 compared to last year.
In India, Amazon charges the equivalent of between $13 and $14 per year for a Prime subscription. In the U.S., Prime costs $119 per year.
“This Prime Day was dedicated to our small business (SMB) partners, who have been increasingly looking to Amazon to keep their businesses running. We are humbled that we were able to help as this was our biggest Prime Day ever for small businesses – nearly 1 Lakh SMB sellers (70% from small towns) received orders from across 97% of India’s pin-codes; Karigar artisans, Saheli women sellers, Launchpad entrepreneurs, and Local Shops enjoyed their highest ever day of sales,” said Amit Agarwal, SVP and Country Manager of Amazon India. “We are overwhelmed by the response to Prime, with twice as many customers (65% from outside of the top 10 cities) signing up for membership compared to last year, and more members enjoying the benefits of shopping, new product launches, and entertainment during the event than ever before.”
The categories that were among the most successful include Personal Computing, Large Appliances, Kitchen, Smartphones, and Apparel and Pantry categories. And Work/Study from home purchase trends continued with members buying laptops, Printers, Monitors, TVs, Wearables, and storage. The top brands were HP, Lenovo, Dell, Asus, Intel, Mi in laptops; Samsung in tablets; Epson, HP, Canon in printers; LG in monitors; boAt, Sony, Bose, and JBL in audio; Mi, Honor & Noise in Wearables; Sony, Canon in Cameras, Seagate and WD in data Storage and TP Link in Networking; in TVs the best-selling brands were One Plus, Mi, LG, and Sony.
The top-selling large appliances were LG, IFB in washing machines; Whirlpool, Samsung in refrigerators; LG and Panasonic in air conditioner, and IFB in microwave in kitchen and home appliances.
Plus members actively shopped for fitness at-home products. Treadmills and home gyms saw a surge and the launch of Decathlon products on Amazon was very popular.
Many members in DIY mode bought mixer grinders, choppers, and water purifiers from brands like Ganesh Chopper, Prestige, Butterfly, Kent and Eureka Forbes. And vacuum cleaner brands like Dyson and Cesotech were also a hit with members.
The top-selling brands in health and personal care products were Himalaya, Dabur; Top selling brands in the sanitization and safety essentials were Savlon, Dettol, Lifebuoy, and Lizol.
And summer wear and home/ loungewear were among the most sought after in apparel with Jockey, USPA, Biba, and Max as top-selling apparel brands. Plus top-selling beauty brands were Dove, WOW, L’Oreal, Mamaearth, Indulekha, Vaseline, Parachute, Lakme, and Nivea.
The top-selling brands in smartphones were OnePlus Nord 5G, OnePlus 7T series, Samsung Galaxy M31s, Samsung Galaxy M31, Samsung Galaxy M21, Redmi Note 9, Redmi Note 9 Pro Series, Redmi 9 Prime, Redmi 8A Dual, Apple iPhone 11, OPPO A5 2020, and Honor 9A.
The Fire TV Stick with Alexa Voice Remote was the number one bestseller on Prime Day. And customers bought as many Fire TV Stick devices on the first day of Prime Day this year versus the entire Prime Day event last year.
The Alexa digital assistant saw 3 times more requests from customers to pay their mobile, electricity, and other bills and mobile recharges on the Amazon Shopping app (Android) during Prime Day compared to an average day. And customers ordered 50 times more products using Alexa on Echo devices during Prime Day compared to an average day.
Amazon Prime Video is continuing to grow and the service is now watched in over 4,300 towns and cities across India. And more members streamed Prime Music than ever before in the week leading up to Prime Day with members streaming music in over 50 languages (20+ Indian and 30+ International language) on Prime Music in the lead-up period.
Amazon Prime Reading saw a 2x increase in first time e-book borrowing. And Indian authors like Preeti Shenoy, Savi Sharma, Ambi Parameswaran and Ruchir Joshi were the most read. The Prime Day Kindle titles by best-selling authors Preeti Shenoy (Somebody that I used to know), Ashwin Sanghi (Sauvastika – The Struggle of Shantiputa), and Ambi Parameswaran (Brand – brewing the magic potion in 5 steps) were the top e-books borrowed.
