Amazon Announces Alexa For Hospitality Program

By Dan Anderson ● June 19, 2018

Amazon said that it is now rolling out a new program called Alexa for HospitalityAmazon Alexa for Hospitality is a new experience being offered by invitation to hospitality companies to bring Alexa to hotels and vacation rentals.

Through the Alexa for Hospitality program, hospitality providers will be able to customize the voice-first features based on the needs of their guests and the amenities that they offer. By bringing customized versions of the Amazon Echo into guest rooms, tenants can ask Alexa about pool and fitness center hours, request guest services, call the concierge, play music, find out the weather details, etc.  

And Alexa can also be configured by hotel companies for guests to control Internet of Things devices in the room such as lights, thermostats, blinds and smart TVs. The Alexa for Hospitality devices will also support Alexa skills so guests can play white noise, play games, receive guided workouts and check airport wait times.


Plus Guests will be able to temporarily log into their own Amazon Alexa accounts so that they can play their own music playlists and audiobooks from the device. Then when the guest checks out, the Alexa-based device will automatically disconnect from their account.

“Customers tell us they love how easy it is to get information, enjoy entertainment, and control connected devices by simply asking Alexa, and we want to offer those experiences everywhere customers want them,” said Amazon VP Daniel Rausch in a statement.“Alexa for Hospitality makes your hotel stay a little more like being at home and gives hospitality providers new ways to create memorable stays for their guests.”

This summer, Marriott International will start implementing the Alexa for Hospitality program at some of its properties like Marriott Hotels, Westin Hotels & Resorts, St. Regis Hotels & Resorts, Aloft Hotels, and Autograph Collection Hotels.

Some of the Alexa for Hospitality features developed by DigiValet, Intelity, Nuvola, and Volara will enable guests to set up requests such as “Alexa, order wine” and “Alexa, book a spa appointment.” And those requests would be handled through hotel property management systems.

Marriott International’s Vice President of Customer Experience Innovation Jennifer Hsieh said that the guests of the Charlotte Marriott City Center and Marriott Irvine Spectrum will be the first to experience the Alexa for Hospitality features.

Hotel companies will be able to use Alexa for Hospitality to measure engagement around the analytics and review guest feedback.