(AMZN): Third-Party Sellers Exceed $3.5 Billion In Sales During Prime Day

By Amit Chowdhry ● October 15, 2020
  •, Inc. (NASDAQ: AMZN) announced a few noteworthy figures about Prime Day 2020.

Now that Amazon Prime Day 2020 is finished,, Inc. (NASDAQ: AMZN) announced a few noteworthy figures about the event today. One of the most important details was about third-party sellers (the majority being small- and medium-sized businesses) exceeded $3.5 billion in sales during the two-day event — which is up nearly 60% year-over-year.

And Amazon also said that the sale increases from the merchants spanning 19 countries had surpassed its own retail sales growth.

Amazon’s own devices were among the most popular devices that were sold during Prime Day. And the lower-priced Echo Dots was the best seller across the globe. The online e-commerce giant also sold more Five TV Edition smart TVs than previous Amazon Prime Day events from brands like Toshiba and Insignia.

Some of the other top-selling devices also included the Bose QuietComfort 35 Series II wireless headphones and the Fitbit Versa 2 Health and Fitness Smartwatch.


“We are thrilled that Prime Day was a record-breaking event for small and medium businesses worldwide, with sales surpassing $3.5 billion—an increase of nearly 60% from last year. We’re also proud that Prime members saved more than $1.4 billion, and we look forward to providing more opportunities for our selling partners to grow and customers to save throughout the holiday season. I’m incredibly thankful to our employees and partners around the world who helped make Prime Day possible, especially the dedicated front-line teams in our fulfillment centers and delivery operations.”

— Jeff Wilke, CEO of Worldwide Consumer at Amazon

“This year’s Prime Day exceeded all of our expectations. On day one we saw a 700% lift in units sold, leading to a record sales day for us. Prime Day has become one of the most important events of the year for us as a small business, not only for its sales boost, but also as a way for us to build awareness with new customers. Amazon helps us reach an audience that would be difficult to reach on our own.”

— Caron Proschan, Simply Gum, natural chewing gum and mint company based in New York, NY.

“2020 has been a rollercoaster for small businesses like mine, but Prime Day helped us sell a whole month’s worth of inventory in two days. In addition, with the Spend $10, Get $10 promotion my business saw sales double on Amazon Handmade even before Prime Day started. The increase in sales will definitely help support operations as we prepare for the rest of the holiday season.”

-– Kennedy Lowery, Live by Being, a skincare and wellness goods company based in Houston, TX.