Amazon Prime Day To Happen October 13-14 (AMZN)

By Amit Chowdhry ● September 28, 2020
  •, Inc. (NASDAQ: AMZN) announced that it is going to launch Prime Day at Tuesday, October 13 (12 AM PT) and continue through Wednesday, October 14, Inc. (NASDAQ: AMZN) announced that it is going to launch Prime Day at Tuesday, October 13 (12 AM PT) and continue through Wednesday, October 14 — which is an event that features a large number of sales and promotions exclusively available for Amazon Prime subscribers. Prime Day will be running in the U.S., U.K., U.A.E, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Canada, Belgium, Austria, Australia, Turkey and Brazil.

Amazon Prime is priced at $12.99 per month or $119 per year. There are various options for Prime for students, people on government assistance, and businesses. Amazon Prime as delayed this year due to the COVID-19 pandemic. During the Prime Day period last year, Amazon sold 175 million products.

In order to help small businesses during COVID-19 and beyond, Amazon said it is investing an additional $100 million in special Prime Day and holiday promotional programs. And today through October 12, Amazon will offer a $10 credit to use on Prime Day to members who spend $10 on items sold by select small businesses in Amazon’s store.

This year, Prime Day will feature more than one million deals globally from top brands, including Panasonic, Roborock, Keurig, Under Armour, Coleman, Simple Joys by Carter’s, adidas, Lacoste, Marvel, Ticwatch, etc.

“In the midst of an unprecedented year, we’re committed to making this the most successful Prime Day ever for our small businesses and excited for Prime members worldwide to discover new ways to support local entrepreneurs and save big on everything they need and love. This year’s Prime Day is the perfect opportunity for Prime members to get their holiday shopping done early from the comfort of their homes – and to have more time to spend with their families and friends throughout the season,” said Jeff Wilke, Amazon CEO Worldwide Consumer.

Amazon said it will offer many ways to discover products from small businesses now through Prime Day:

1.) Curated Small Business Collections — Amazon has created new curated collections to connect customers with local small businesses. Customers in the U.S., U.K., Spain, Singapore, Netherlands, Mexico, Japan, Italy, Germany, France, Canada, and Australia will be able to shop curated small business collections in both the lead-up to and on Prime Day. You can visit to start shopping collections in the U.S based on product category, business location, and owner profiles.

2.) Spend $10, Get $10 — Amazon will offer a $10 credit to use on Prime Day to members who spend $10 on items sold by select small businesses in Amazon’s store today through October 12. This promotion is fully funded by Amazon in order to connect customers with local small businesses selling in its store. Small business promotions kicked off today in the U.S., U.K., Spain, Germany, Italy, France, and Japan.

3.) Prime Day Deals — After Prime Day begins, members can use their $10 credit to purchase almost any product in Amazon’s store, including from small businesses. Over half of the items sold in Amazon’s store worldwide are from third-party sellers – mostly small and medium-sized businesses.

4.) Shop on Amazon Live — Throughout Prime Day, Amazon Live will spotlight exciting deals curated from small businesses across Amazon. And viewers will also have the opportunity to hear directly from business owners, learn more about their products, and shop their Prime Day deals during a reoccurring segment called Small Business Showcase.

“In such an unsettled economy, we’ve actually been able to grow our sales with Amazon, allowing us to pay our employees more and pivot quickly when supply chain shortages struck,” explained Colleen Sundlie, owner of Date Lady. “Selling online has helped us stay connected with customers and continue growing our small business despite the challenging times.”

Prime members can also shop early offers and deals everyday leading up to Prime Day on October 13 and 14. These are some of those deals:

Amazon Devices — Starting today, get two Echo Dot devices for $39.98 and Fire TV Recast for $129.99 to store up to 75 hours of HD programming. And you can save up to $100 on Fire TV Edition Smart TVs and get the all-new Toshiba 43-inch Smart HD Fire TV Edition TV for $179.99. On October 6, you can get the Toshiba 32-inch Smart HD Fire TV Edition TV for $119.99 and the Insignia 43-inch Smart 4K UHD Fire TV Edition TV for $199.99; save $40 on Echo Show 5; get Echo Auto and six months of Amazon Music Unlimited for $19.99; and save on smart home security with Blink Mini indoor cameras: one for $24.99, two for $49.98, or get Echo Show 5 and Blink Mini for $54.99.

Amazon Music — For $0.99, Prime members who have not yet tried Amazon Music Unlimited can get four months of the premium streaming tier with unlimited access to more than 60 million songs ad-free and now a wide selection of popular podcasts.

Audible — Prime members can save $50 on a year of Audible Premium Plus. And Audible members will also get access to the Plus catalog, featuring over 10,000 Audible Originals, audiobooks and podcasts, all at no additional cost.

Kindle Unlimited — New customers to Kindle Unlimited can save 50% off a 6-month subscription.

Kindle Book Deals — You can spend $20 on ebooks and get a $5 ebook credit. And Prime members can choose two, new select Kindle books for free.

Amazon Fashion — You can save up to 30% on select Vineyard Vines clothing for men, up to 15% on select fall fashion from Shopbop including boots, denim, and more, up to 30% on select top trends from premium women’s fashion, including ASTR the Label, Splendid, and Alo Yoga, up to 30% on select kids’ and baby clothing and shoes, up to 30% on select styles from Calvin Klein, up to 30% on select Dress the Population, 4SI3NNA, and Black Halo dresses.

Amazon Brands — You can save up to 40% on select clothing styles including Amazon Essentials and Goodthreads, 40% on pet essentials from Wag, 20% on Belei skin care products, 20% on baby essentials from Mama Bear, 20% on health and personal care products from Solimo, 20% on coffee and snacks from Amazon Fresh, Happy Belly, and Solimo, and 20% on health and wellness products from Revly, Amazon Elements, and Amazon Basic Care.

Amazon Fresh — Members are able to enjoy $15 off their first order of $50 or more on Amazon Fresh plus item level offers throughout the store.

Home — You can save up to 20% or more on furniture brands, including Modway, Lane Home Furnishings, Walker Edison Furniture Company, and Nathan James. And you can save up to 20% or more on select rugs from brands including nuLOOM and Artistic Weavers. Plus you can save on Martha Stewart Hunts Table Lamp Living Room Decor and Madison Park Signature Colette table lamp.

Prime Video — From now through Prime Day, Prime members can enjoy a selection of titles to rent or buy with up to 50% off on select titles.

Tools — Save up to 20% on select DEWALT saws and drills and up to 15% on select DEWALT impact driver and drill combo Kits.

Toys — Save up to 30% on select toys from Green Toys.

Smart Home and Appliances — Save 20% on Broan Appliances and 15% on Midea compact refrigerators. And save on Kasa Smart Dimmer Switch by TP-Link and SYLVANIA Tungsten halogen light bulbs.

Lawn & Garden — You can save on Masterbuilt Electric Smoker and accessories, select BLACK+DECKER outdoor tools, Back to the Roots Water Garden, American Lawn Mower Company electric lawn mower, Champion 3400-Watt Portable Generator, etc.

Between September 28 through October 31, eligible Prime members who apply and are approved for the Amazon Prime Rewards Visa Signature Card will instantly receive a $100 Gift Card. And cardmembers receive 5% back at Whole Foods Market and at with an eligible Prime membership plus 2% back at restaurants, gas stations and drugstores, among other benefits. Restrictions apply.

There will be several ways to discover deals such as asking Alexa “Alexa, what are my Prime Day deals?” And new Prime members who sign up for Prime using an Echo device will receive a $5 Amazon credit by saying “Alexa, sign me up for Prime.” You can also find deals at Amazon’s physical retail locations such as Whole Foods Market, Amazon 4-star, Amazon Books, Amazon Pop Up, and Amazon Fresh. And you will be able to tune in to Amazon Live throughout Prime Day to see live product demonstrations, hear directly from brands, and shop can’t miss deals the minute they go live.