American Exchange Group, a global fashion accessory design, manufacturing, and distribution company, announced it has acquired the assets of E. Gluck Corporation, a longstanding name in the watch industry. The transaction brings the two companies together to form E. Gluck Holdings, which will operate as what the companies describe as the premier and largest wholesale fashion watch and jewelry company in the industry.
The acquisition unites two organizations with complementary capabilities. E. Gluck Corporation built its reputation on watch design, innovation, and retail partnerships, while American Exchange Group has established a broad scale across categories, including footwear, handbags, small leather goods, luggage, fashion accessories, beauty, personal care, home furnishings, home décor, watches, jewelry, and tech wearables.
The history of E. Gluck Corporation dates back to its founder, Eugen Gluck, who survived the Holocaust and immigrated to New York City with his wife, Jean. There, he launched a watch business that grew into an industry leader known for forward-thinking design and resilience in the American retail landscape.
With the integration of E. Gluck Corporation into American Exchange Group’s existing Watch, Tech & Jewelry division, the newly formed E. Gluck Holdings LLC will combine heritage brand equity with global sourcing, operational scale, and expanded retail reach. The company owns brands including Armitron, Torgoen, Danecraft, and iTOUCH, and designs and manufactures watches and jewelry for fashion brands such as Anne Klein, Nine West, Vince Camuto, and Steve Madden.
E. Gluck has maintained a strong presence in department stores and mid-tier retailers, while American Exchange Group has built long-standing executive relationships and a wide-ranging category footprint. The combined entity is expected to expand distribution opportunities, accelerate product innovation, and grow market share across multiple retail channels globally.
American Exchange Group said the acquisition represents a transformational moment for both the organization and the broader watch sector. By pairing E. Gluck’s legacy in design and retail partnerships with AEG’s sourcing capabilities and distribution network, the companies aim to strengthen their position in watches, jewelry, and connected wearables.
The formation of E. Gluck Holdings marks a milestone for both companies and the wider accessories industry, positioning the combined business to drive innovation and long-term growth across global retail partnerships.
KEY QUOTES:
“My father built this company on resilience, integrity, and a deep belief in treating people the right way. That legacy has guided us for decades, and it was essential for us to find a partner who shares those values. American Exchange Group is exactly that partner. This integration ensures that the spirit and mission my father established will not only continue but thrive on a much broader platform. I am incredibly proud of what we have built and confident that together we will achieve extraordinary success while honoring his legacy.”
Bobbie Weichselbaum, President of E. Gluck Holdings LLC and Daughter of Founder Eugen Gluck
“This acquisition represents a transformational moment for our organization and for the watch industry. E. Gluck Corporation has built an incredible legacy rooted in innovation, design excellence, and strong retail partnerships. By combining that legacy with American Exchange Group’s scale, category expertise, and global distribution network, we are creating an unparalleled platform for growth. We are excited about the opportunities ahead—from expanding market share and accelerating sales growth to elevating design and innovation across all our brands. Together, we are positioned to drive retail dominance and deliver exceptional value to our partners worldwide.”
Alen Mamrout, CEO of American Exchange Group
“Strategically, this acquisition brings together two highly complementary organizations to create a category-defining leader. E. Gluck’s brand equity, product innovation, and heritage combined with AEG’s operational scale, sourcing capabilities, and multi-category retail relationships unlock significant synergies. This positions E. Gluck Holdings LLC to lead the evolution of the watch and wearable technology sector while delivering long-term growth for our retail partners and stakeholders.”
Steve Velasquez, Chief Strategy Officer of American Exchange Group
