American Growth Insurance has launched as an AI-enabled specialty insurance brokerage growth platform with nearly $70 million in committed equity funding. The Atlanta-based company is backed by Rockbridge Growth Equity and venture studio Atomic.
AGI operates as a retail insurance brokerage serving commercial and personal lines clients within the specialty insurance market.
The company plans to acquire independent insurance agencies and brokerages across the United States and integrate them into a national platform supported by proprietary AI technology.
AGI’s strategy is focused on improving agency productivity, profitability and growth while preserving the client relationships and local presence that independent brokerages have established within their communities.
The platform is led by CEO Brian Morgan, who has more than 30 years of experience building public, private and private equity-backed insurance brokerages.
Morgan previously served as chief revenue officer at Keystone Agency Partners and held leadership positions at Marsh, Willis, Integro Insurance Brokers and The Plexus Groupe.
He is joined by a founding team of insurance industry executives with experience leading regional and national brokerages and generating both organic growth and acquisition-driven expansion.
AGI plans to deploy custom-built AI technology tailored to the operations of each partner brokerage.
The system is intended to support collaboration, producer development, client service and broader agency operations rather than functioning as a standalone tool layered onto existing processes.
AGI said partner firms will participate in shaping the company’s strategy, technology and growth plans.
In return, the agencies will gain access to capital, operating resources and a broader national platform designed to support long-term expansion.
Before completing its first acquisition, AGI spent approximately one year working with 10 insurance agencies to develop and test its AI-first operating model.
The company said the participating agencies increased average profitability by more than 50% through a combination of revenue growth and productivity improvements.
AGI has now completed its first acquisition and plans to close several additional transactions.
The company is targeting more than $10 million in revenue by the end of 2026.
AGI is entering a highly fragmented insurance brokerage market in which the largest firms account for the majority of industry revenue.
According to data cited by the company from MarshBerry, the 50 largest U.S. insurance brokerage firms generate 96% of total broker revenue, while firms ranked between 51 and 100 account for the remaining 4%.
The average five-year compound annual growth rate for firms ranked between 50 and 100 is 7.1%, less than half the growth rate of the 50 largest companies.
This disparity creates an opportunity for platforms that can provide smaller and midsized brokerages with technology, capital and centralized resources without eliminating their local identities.
Insurance brokerage consolidation has also remained active as independent agency owners evaluate succession plans, seek growth capital and look for ways to compete with larger national organizations.
MarshBerry identified 2025 as the third most active year on record for insurance agency mergers and acquisitions.
AGI is positioning itself as an operating partner rather than a traditional financial buyer.
The company plans to acquire books of business and rebuild agency operations around an AI-native technology stack while maintaining the personal service model expected by commercial and individual clients.
AI could be used across functions such as account servicing, data entry, policy comparisons, sales support, client communications and internal knowledge management.
By automating repetitive administrative work, AGI aims to give producers and service professionals more time to focus on advising clients, developing relationships and generating new business.
The company’s technology team includes engineers with previous experience at Shopify, Flexport and Opendoor.
Atomic helped develop AGI through its strategy of partnering with experienced operators to rebuild established service industries around AI-enabled operating models.
Rockbridge Growth Equity is providing investment and strategic support through its experience working with founder-led and established middle-market businesses.
The firm also has access to operational resources through its relationship with the Rock Family of Companies.
Rockbridge manages more than $1.8 billion in regulatory assets under management.
With nearly $70 million committed, AGI plans to pursue additional agency partnerships while continuing to develop its proprietary technology and national operating infrastructure.
The company’s long-term goal is to create a next-generation brokerage platform combining modern technology with the high-touch relationships that remain central to the insurance industry.
KEY QUOTES:
“American Growth Insurance is building out the next-generation, national insurance brokerage platform. AGI will deploy custom-built native AI technology, tailored to the operations of our partner firms, which is designed to facilitate collaboration and producer development. AGI’s goal is to enable greatness by unlocking our partners’ full potential through modern technology and traditional client relationships. Our platform is designed for partner brokerage firms to build long-term growth founded on intelligent use of AI, cultural alignment, collaboration and enhanced client service. Unlike traditional acquirers, AGI is an operator that’s seeking true partnerships with independent agencies and brokerages. We are building a company where our partner firms sit at the table, shaping our strategy, technology and growth. In return, they gain real capital to achieve those goals. We’re offering a new option for growth and agency development.”
Brian Morgan, CEO of American Growth Insurance
“AGI’s goal is to help smaller brokers leverage technology while supporting the high-touch service their customers demand. We believe Rockbridge’s experience deploying this model in related industries provides a solid road map for AGI, and we are excited to support Brian and the AGI team as they look for like-minded partners to join this innovative new platform.”
Tony Pulice, Partner at Rockbridge Growth Equity
“We reviewed more than 1,000 service industries before committing to this one. Insurance distribution is a massive category that has never been rebuilt from the architecture up, and the value of AI compounds only when it shapes the whole operating company rather than sitting on top of it as another tool.”
Michael Stenclik, Vice President at Atomic
