Amped Fitness, a fast-growing high-value, low-price fitness concept, said it has received a strategic investment from Princeton Equity Group as the company looks to accelerate its expansion into new U.S. markets. Financial terms were not disclosed.
Founded in 2016 and headquartered in Pompano Beach, Florida, Amped Fitness currently owns and operates 35 locations across Alabama, Arizona, Florida, Georgia, Tennessee, and Texas, serving more than 180,000 members. The company said it has a robust pipeline of additional club openings planned.
Amped positions itself within the HVLP category but says it is differentiating through an “experience design, low price” model that pairs accessible pricing with higher-end design and amenities. The company’s clubs feature specialized training zones, including dedicated abs and glutes areas, cinema-style cardio rooms, and women’s-only training spaces, as well as immersive strength and cardio sections. Amped also offers recovery and wellness amenities such as compression therapy, hydro massage beds, cold plunges, and saunas, and many locations include childcare and tanning. Newer clubs are expected to add Reformer Pilates studios.
Princeton Equity Group, which focuses on franchisor and multi-location businesses, said it will support Amped’s continued growth, including new club development and investments in the in-club experience, while maintaining the brand’s operational focus and culture.
Harris Williams and MOK Advisors served as financial advisors to Princeton. Latham & Watkins LLP served as legal counsel to Princeton, and Morrison Cohen LLP served as legal counsel to Amped Fitness.
KEY QUOTES:
“From the beginning, our vision has been to create an inclusive, high-energy fitness experience that delivers premium amenities without the premium price tag. This partnership validates the model we’ve built and gives us the ability to scale thoughtfully while staying true to our culture, our people, and the members who have built this brand alongside us.”
Travis LaBazzo, Co-Founder and Chief Executive Officer, Amped Fitness
“We’re thrilled to partner with Princeton. Their values and growth mindset make them a natural fit as we enter the next phase of growth.”
Stephen Thomas, Co-Founder and Chief Financial Officer, Amped Fitness
“Amped Fitness represents exactly what we look for in a partner—a distinctive concept, strong leadership, and a compelling value proposition resonating with today’s fitness consumer. Travis and his team have built a one-of-a-kind platform in the evolving HVLP landscape, and we are excited to support the next phase of the Company’s growth.”
Jim Waskovich, Managing Partner, Princeton Equity Group
“Amped has successfully combined a premium in-club experience with accessible pricing in a way that is resonating across diverse markets. The brand’s focus on thoughtful club design, community engagement, and compelling amenities positions it well for long-term growth, and we look forward to working closely with the team as they scale the platform.”
Jack Nagle, Principal, Princeton Equity Group
