- Amperity is an AI-powered customer data management platform company that recently announced it raised $50 million in Series C funding
Amperity is an AI-powered customer data management platform company that recently announced it raised $50 million in Series C funding. The investors in this round include Tiger Global Management, Goldman Sachs, Declaration Partners (investment firm backed by Carlyle Group co-founder and co-executive chairman David Rubenstein), Madera Technology Partners, Madrona Venture Group, and investor Lee Fixel.
This round of funding represents a significant milestone for Amperity following a breakout 2018 year where the company saw its annual recurring revenue grow 335% over the previous year. And the new round brings the total funding to date at $87 million.
“It’s crucial for today’s brands to be directly connected to the consumers they serve, and that can only happen when they have the ability to use the data they have about those customers,” said Amperity CEO and co-founder Kabir Shahani. “In just shy of two years, we’ve been able to develop a platform that, for the first time, helps companies tap into previously unattainable data and unify it so they can better understand and connect with their customers. And when customers are consistently seeing a 10x return on their investment, we know we’re delivering a solution that works. It’s incredibly gratifying to play a part in seeing our users unleash their best ideas for the very first time.”
What does Amperity do? The company is on a mission to help use data to serve the customer. And they transforming the way that companies connect, identify, and understand their customers by leveraging AI for delivering a comprehensive and actionable Customer 360.
“This team has the vision, talent, and technology to drive transformation for consumer brands,” added Tiger Global Management partner Scott Shleifer. “They’re rapidly becoming the platform brands use to solve for disparate and inaccurate data, enabling them to more effectively personalize their customers’ journeys.”
This view improves marketing performance, fuels accurate customer insights, and enables world-class customer experiences. And with Amperity, technical teams are freed from endless integration and data management, and business teams have direct access to the comprehensive data they need to build long-term customer loyalty and drive growth.
“Amperity has solved one of the most significant challenges facing today’s consumer brands. They’ve built a powerful platform that can unify customer data together at scale, giving companies a complete and accurate view of their customers,” explained Fixel. “It’s been exciting to watch this team execute against their vision and develop the deep technical capability required to become the clear category leader.”
This announcement also came on the heels of Amperity launching new offerings like Stitch and Customer 360 Database. And Amperity also recently signed a strategic partnership with Snowflake.
Some of the other companies that Amperity is partnered with include Microsoft, Slalom, and AWS. And their customer base includes high-end brands like Alaska Airlines, Starbucks, Lucky Brand, Planet Fitness, Servco, The Gap, and Endeavor Drinks. Plus Amperity made some key hires such as former Tableau Software SVP Lynn Girotto as chief marketing officer and former Facebook engineering leader Aria Haghighi as the head of data science.
“Amperity aligns with our strategy of investing in established and growing companies with proven management teams,” Brian Stern — a partner at Declaration Partners. “Amperity solves an incredibly difficult consumer data problem through an innovative and fresh approach, helping their clients harness this information to better serve their customers.”
Amperity is planning to use this round of funding to accelerate new capabilities and expand into new verticals such as financial services, automotive, insurance, and healthcare while continuing to grow within the retail, travel, and hospitality industries.
