Analytics Distribution Company Rupert Raises $8 Million

By Dan Anderson • Apr 17, 2023

Rupert – a leading analytics distribution platform – announced that it raised $8 million in seed funding. Cortical Ventures and IA Ventures led the funding round with participation by Citi Ventures and Joule Ventures, and data leaders including CEO of AtScale, Christopher Lynch, founders of Stitch Jake Stein and Bob Moore, and other executives from leading data organizations like Snowflake, Looker, Weights & Biases, Snowplow, Alation, and SAP.

Data-centric organizations such as AppsFlyer, Coalition, GoodRx, and Mux are working with Rupert as the market’s first solution that closes the loop between analytics and measurable business results. And with Rupert, their customer success teams reduce customer churn, revenue operations teams decrease customer acquisition costs, and marketing teams maximize their ROAS.

Utilizing the power of natural language capabilities, Rupert’s platform connects analytics sources (BI tools / semantic layers), operational applications (CRMs / ad campaign managers / Jira), and communications tools (Slack / Teams / email), enabling analytics and operations teams to deliver hyper-personalized insight alerts to business stakeholders at scale. The alerts are prompted by intelligent data triggers and accompanied by “Action Modules” that enabled users to immediately act on critical insights, ensuring that every business improvement opportunity is capitalized upon.

Rupert was founded by Ziv Wangenheim and Yoni Steinmentz after leading analyst and data teams at organizations like Google, Jefferies, Lazard, and Palantir.

This funding round will enable the company to invest in its product, add features and integrations that its customers and market are waiting for, and scale its go-to-market efforts.

KEY QUOTES:

“The most effective business teams take data-driven business actions. While organizations invest heavily in infrastructure for analytics, the insights their business teams need remain reactive, hidden, and idle in endless reporting dashboards. These dashboards are designed for exploration, rather than being proactive and driving meaningful business actions. Our customers strive to be truly data-driven and need the ability to activate their insights and measure the business impact of their analytics.”

“We built Rupert to help organizations close the loop from data pipelines to business impact. Our customers see up to 14x increase in business actions triggered by analytics. We help analytics teams claim their seat at the business table and move out of ‘support mode’ and into ‘proactive mode’ by connecting their work directly to business KPIs and impact.”

– Rupert CEO, Ziv Wangenheim

”After a decade of working with thousands of enterprise customers building analytics and AI projects, I saw first hand the challenge of surfacing actionable insights to business users at the right time and in the right place. Rupert solved this massive problem with a novel approach as it learns the business users’ behavior and needs and caters them with tailored and timely actionable insights while empowering data teams to deliver ROI on massive investments in data teams and tools.”

– Jeremy Achin, founder of DataRobot and Cortical Ventures

“Organizations are spending billions of dollars on modernizing their data stacks for analytics and data science initiatives. With today’s macro-economic environment, CFOs and company boards are tightening their purse strings on initiatives that don’t drive quantifiable, positive business outcomes. Rupert’s analytics distribution platform is the first of its kind to measure the revenue and cost savings impacts tied to analytics initiatives.”

– Christopher Lynch, CEO at AtScale