Ann Arbor-Based HT Mobile Apps Buys Hip Pocket

By Noah Long ● Updated September 3, 2019
  • HT Mobile Apps (HTMA) recently announced that it acquired Hip Pocket, a platform that uses social influence for generating qualified mortgage leads

HT Mobile Apps (HTMA) recently announced that it acquired Hip Pocket — which is a platform that engages mobile and website visitors by using social influence and personalized consultation for generating new and qualified mortgage and retirement leads. Hip Pocket launched in 2013 and it has worked with banks and credit unions in the mortgage and retirement space for creating more leads through pure comparison.

By comparing mortgage rates and retirement accounts to a customers’ peers, banks and credit unions are able to talk about money in a personal way that enables consumers to get a better deal while also making informed financial decisions.

HTMA is known as a fintech company that serves banks and credit unions across the country by easily and cost-effectively introduce new services for attracting and retaining customers. Some of the company’s offerings include Banker Jr., Member Jr., and Plinqit.

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Hip Pocket was designed to help people save money while creating a way for banks and credit unions to connect with their customers. And Hip Pocket offers financial institutions a differentiator and competitive edge, giving them insights about their customers to increase engagement and retention.

“HTMA was created from a passion for technology and financial literacy,” said HT Mobile Apps founder and CEO Kathleen Craig. “Hip Pocket is a great complement to our range of products. Each of our products empower customers to grow their knowledge of personal finances while also helping financial institutions provide better digital offerings and develop more meaningful relationships with their customers. We are excited to acquire this innovative technology.”