Annabella – a first-of-its-kind breast pump – recently announced its seed funding round of $8.5 million and its entrance into the U.S. market. The notable investors include Israel Shark Tank’s Yasmin Lukatz (Founder of Israel Collaboration Network), serial entrepreneur and investor Oren Dobronsky, as well as Zohar Gilon (Tamar Technology Ventures), and Menachem Weinfeld (Starry Group). This seed funding round also includes Israel’s fastest crowdfunding raise at over $3M, which enabled an audience passionate about maternal health the opportunity to invest in a company that is revolutionizing the industry.
Since February 2023, Annabella has sold over 4,000 breast pumps through Shilav’s retail stores in Israel. And this growth points to Annabella’s product quality, represented in its patented FDA-cleared breast pump that offers mothers a product that is comparable to breastfeeding, prioritizing efficiency and comfort.
The seed funding will be used for fueling next-generation product development, expanding into the United States market, and onboarding insurance providers to make breast pumping more accessible for all. This announcement highlights the continued momentum of the brand, which has rapidly expanded in Israel through retail and direct-to-consumer channels.
KEY QUOTES:
“Mothers shouldn’t have to choose between comfort and efficiency when breast pumping. Now with the Annabella pump, they don’t have to. This investment will allow us to quicken the pace at which we bring best-in-class femtech products to market that radically improve the lived experience of mothers around the world. Our mission is to empower women throughout every developmental phase of motherhood. This is only the beginning.”
— Co-founder Masha Waldberg
“We believe that Annabella’s innovative breast pump holds the potential to revolutionize the maternal health industry, offering an unparalleled experience in comfort and efficiency. I am thrilled to be a part of Annabella’s journey and look forward to seeing the company’s growth and expansion into the United States.”
— Yasmin Lukatz, founder of Israel Collaboration Network
