Ansa, a fintech infrastructure solution that enables merchants to launch branded customer wallets, announced a $14 million Series A funding round. Renegade Partners led the round, including Bain Capital Ventures, B37 Ventures, Box Group, and Wischoff Ventures.
This funding round will also broaden the depth of Ansa’s payment solutions, with a significant focus on product development and engineering, to empower merchants to engage their customers better. Ansa helps enterprise brands compliantly embed customers’ balances and manages the payments, accounting, regulatory, and compliance challenges. By enabling merchants to take a branded closed-loop payments program to market quickly, Ansa helps them keep their focus on increasing revenue, cash flow, and customer insights while creating greater loyalty and better customer experiences.
Costs are going up as inflation and high-interest rates impact businesses, which could discourage consumer spending and decrease sales volume. As customer loyalty becomes more unpredictable, consumers utilize rewards and loyalty incentives to supplement everyday spending at checkout, essential to retaining customers and offsetting customer acquisition costs. Ansa enables brands to defend against tightening customer budgets and drive increased frequency.
Branded customer wallets enable merchants to offer a payment solution that better fits their use cases while driving customer loyalty and frequency. Merchants can enhance revenue streams and foster customer loyalty through efficient transactions that utilize stored balances. Through Ansa, merchants can drive the adoption of their wallets by seamlessly integrating customer balances with rewards, incentives, and other loyalty initiatives, making it easier to set up a Starbucks app-like experience.
Ansa’s API-first platform helps merchants effortlessly launch white-labeled customer wallets for payments and incentives within a single integrated solution. The platform users have seen a major 30% boost in average order frequency and a notable 26% increase in revenue, highlighting the platform’s effectiveness in driving business growth and customer engagement.
KEY QUOTES:
“Commerce has outpaced payments innovation. The technology paradigms we use for payments are decades old. As our world increasingly digitizes, consumers demand better experiences as businesses continue to innovate. Both consumers and merchants deserve more flexibility, which is why we built Ansa. From marketplaces and microtransactions to convenience stores and quick-serve businesses, modern commerce has changed. At Ansa, we are excited to pioneer solutions that enable merchants to optimize seamless payment strategies, boosting customer engagement, retention, and frequency for sustained growth in today’s competitive market.”
- Sophia Goldberg, CEO and co-founder of Ansa
“Ansa is setting a new standard for how we’ll all transact in the future, with a pioneering payments solution that lets merchants trade burdensome credit card processing fees for increased customer lifetime value (LTV). With a CEO that literally wrote the book on payments, Ansa’s branded closed-loop wallet enables merchants to deliver seamless purchasing experiences to their customers — increasing retention, frequency, and overall loyalty.”
Renata Quintini of Renegade Partners, who joins Ansa’s board
